Read more about this case and other ANA International ECHO Awards winning campaigns here.
More campaign details for entry Its Not Ok:
Brand Name: Truecaller
ANA International ECHO Awards Category: SPECIAL > CAMPAIGN FOR UNDER $250,000
Engagement Tactics:
Industry Sector: Technology
Campaign Budget: Less than $250K
Market Profile: Both Consumer & B2B
Campaign Website (if provided): https://www.truecaller.com/against-harassment/in
Entry Summary: Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a problem. We wanted this to be India's first anti-stalking and harassment awareness campaign.
Its Not Ok
Category
SPECIAL > CAMPAIGN FOR UNDER $250,000
Description
Client Company Name: Truecaller
Agency Name: Wirality Media
Country in Market:
- India
Sector: Technology
Entry Summary:
Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a problem. We wanted this to be India's first anti-stalking and harassment awareness campaign.
ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.
Client Credits: Truecaller
Manan Shah
Marketing Director India :: Truecaller :: secretary@dma.asia
Manan
Shah
Marketing Director India
Truecaller
secretary@dma.asia
Tara Kumar
Brand manager :: Truecaller :: secretary@dma.asia
Tara
Kumar
Brand manager
Truecaller
secretary@dma.asia
Agency Credits: Wirality Media
Sourya Bhattacharjee
:: Wirality Media :: secretary@dma.asia
Sourya
Bhattacharjee
Wirality Media
secretary@dma.asia
Saanad Warrier
CEO :: wirality Media :: secretary@dma.asia
Saanad
Warrier
CEO
wirality Media
secretary@dma.asia
Debopam Rakhit
:: Wirality Media :: secretary@dma.asia
Debopam
Rakhit
Wirality Media
secretary@dma.asia
Mr. Surya Rajan
:: Wirality Media :: secretary@dma.asia
Mr. Surya
Rajan
Wirality Media
secretary@dma.asia
Ms. Geetika Sood
:: Wirality Media :: secretary@dma.asia
Ms. Geetika
Sood
Wirality Media
secretary@dma.asia
Ms. Tanya Michael
:: Wirality Media :: secretary@dma.asia
Ms. Tanya
Michael
Wirality Media
secretary@dma.asia
Karan Verma
:: Wirality Media :: secretary@dma.asia
Karan
Verma
Wirality Media
secretary@dma.asia
Mr. Hari Krishnan
:: Wirality Media :: secretary@dma.asia
Mr. Hari
Krishnan
Wirality Media
secretary@dma.asia
Ms. Saandra Manoj
:: Wirality Media :: secretary@dma.asia
Ms. Saandra
Manoj
Wirality Media
secretary@dma.asia
Ms. Harleen Bhatia
:: Wirality Media :: secretary@dma.asia
Ms. Harleen
Bhatia
Wirality Media
secretary@dma.asia
Other Contributors:
Winner Status
- Gold Winner