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As you know data and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Celebrating exceptional data-inspired strategy, creative, and results for more than 90 years, the Association of National Advertisers (ANA) International ECHO Awards are one of the most coveted awards in marketing, precisely because they are real campaigns that enable art and science to move brand and business objectives.
Each year, the ECHOs attract entries from hundreds of leading brands and agencies across North and South America, Europe, Africa and Middle East, and Asia-Pacific regions to find how their data-inspired marketing stacks up on a global stage. All ECHO winners prove what extraordinary results can be accomplished through measurable, accountable marketing strategy and communication.
2021 call for entries now open!
Recent ECHO Award Winners:
ECHO winners proudly gain:
- Proof that your talent lies in your ability to build relevance and influence resulting in meaningful growth for your brand or client.
- Peer-led affirmation that your creative is an example of what great marketing looks like.
- The career-boosting accolades of being recognized around the world as a champion of data-inspired marketing.
Early-Bird deadline: August 3, 2020
Entry Fees (ANA Member/Non-Member)
Up to Early Bird Deadline: $250/$300
Who is eligible?
Anyone who created/executed data-inspired marketing that drove measurable business results is welcomed to enter. This includes but not limited to client-side marketers, any type of marketing, advertising and promotion agencies, retailers, media companies and service providers.
What is eligible?
Marketing efforts that ran in market and achieved positive results between April 1, 2019 and July 1, 2020. All entries must be submitted in English, but creative containing all fluencies are welcome. Please be sure to include English translations for creative materials written or spoken in other languages.
Can I enter the same work into multiple categories?
Yes — go for it! You can enter as many campaigns in as many categories as you wish. Teams often enter the same piece of work into multiple categories – though review the category descriptions closely, you may need to slightly modify your case story for each category you enter to ensure it’s a match for what a category is looking for.
My work won last year — can I enter it again?
Absolutely, yes! Any campaign entered in prior ECHO Awards may be entered again with updated strategy, creative or results.
“The ECHOs are an excellent confluence of data revealed in truthful experiences that are beautifully executed. I would be hard-pressed to find a different recognition that hits it so squarely. Right now, clients are eager to find evidence that these sorts of investments really drive value and have performance behind them. The way that the ECHOs organize the categories and judge the work, I don’t think they have ever been more relevant.”
— Troy Hitch, Chief Innovation Officer, Proximity Worldwide
Renewed commitment from the largest association of marketers on the planet.
ANA members represent some of the most powerful and influential brands in the world. As the voice of the marketer, our mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. We focus relentlessly on driving growth by fueling smarter marketing and leading industry change.
The ANA Data and Analytics Practice builds upon the ECHO Awards’ rich history of recognizing data-inspired greatness by harnessing the ANA’s data, analytics, and marketing technology capabilities that support people-based marketing at scale and measurable business results.
ANA Data and Analytics partners include:
2021 call for entries now open!