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More campaign details for entry Dettol Handwashing - Using Virality to fight the Virus:
Brand Name: Reckitt Benckiser India
ANA International ECHO Awards Category: SPECIAL > CAMPAIGN FOR CSR/SOCIAL GOOD
Engagement Tactics:
Industry Sector: Pharmaceuticals
Campaign Budget:
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: Dettol #Handwash challenge on TikTok
Dettol Handwashing - Using Virality to fight the Virus
Category
SPECIAL > CAMPAIGN FOR CSR/SOCIAL GOOD
Description
Client Company Name: Reckitt Benckiser India
Agency Name: McCann Worldgroup India/MRM India
Country in Market:
- India
Sector: Pharmaceuticals
Entry Summary:
Dettol #Handwash challenge on TikTok
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Client Credits: Reckitt Benckiser India
Agency Credits: McCann Worldgroup India/MRM India
Other Contributors:
Winner Status
- Silver Winner