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More campaign details for entry Its Not Ok:
Brand Name: Truecaller
ANA International ECHO Awards Category: CHANNEL > VIDEO CONTENT
Engagement Tactics:
Industry Sector: Technology
Campaign Budget: Less than $250K
Market Profile: Both Consumer & B2B
Campaign Website (if provided): https://www.truecaller.com/against-harassment/in
Entry Summary: Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a problem. We wanted this to be India's first anti-stalking and harassment awareness campaign.
Its Not Ok
Category
CHANNEL > VIDEO CONTENT
Description
Client Company Name: Truecaller
Agency Name: Wirality Media
Country in Market:
- India
Sector: Technology
Entry Summary:
Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a problem. We wanted this to be India's first anti-stalking and harassment awareness campaign.
ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.
Client Credits: Truecaller
Manan Shah
Marketing Director India :: :: secretary@dma.asia
Manan
Shah
Marketing Director India
secretary@dma.asia
Tara Kumar
Brand Manager :: :: secretary@dma.asia
Tara
Kumar
Brand Manager
secretary@dma.asia
Agency Credits: Wirality Media
Sourya Bhattacharjee
:: :: secretary@dma.asia
Sourya
Bhattacharjee
secretary@dma.asia
Saanad Warrier
:: :: secretary@dma.asia
Saanad
Warrier
secretary@dma.asia
Debopam Rakhit
:: :: secretary@dma.asia
Debopam
Rakhit
secretary@dma.asia
Surya Rajan
:: :: secretary@dma.asia
Surya
Rajan
secretary@dma.asia
Geetika Sood
:: :: secretary@dma.asia
Geetika
Sood
secretary@dma.asia
Tanya Michael
:: :: secretary@dma.asia
Tanya
Michael
secretary@dma.asia
Karan Verma
:: :: secretary@dma.asia
Karan
Verma
secretary@dma.asia
Hari Krishnan
:: :: secretary@dma.asia
Hari
Krishnan
secretary@dma.asia
Saandra Manoj
:: :: secretary@dma.asia
Saandra
Manoj
secretary@dma.asia
Harleen Bhatia
:: :: secretary@dma.asia
Harleen
Bhatia
secretary@dma.asia
Other Contributors:
Winner Status
- Bronze Winner