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Read more about this case and other ANA International ECHO Awards winning campaigns here. 

More campaign details for entry Cheetos Snap to Steal:

Brand Name: Frito-Lay
ANA International ECHO Awards Category: SPECIAL > EMERGING TECHNOLOGIES
Engagement Tactics: 

  1. TV (incl. DRTV)
  2. User-Generated Content

Industry Sector: Food & Beverage
Campaign Budget: $1MM – $4.99MM
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: Cheetos Snap to Steal first- to-market execution placed an existing consumer behavior within a new environment, that drove unprecedented consumer engagement on advertising’s biggest stage.

By leaning into key consumer insights and behavior, Cheetos was able to produce a creative narrative that resonated with consumers, and leveled up the traditional Super Bowl ad experience through breakthrough technology that put the product in consumers hands with a simple scan of their phone.

Cheetos Snap to Steal

Category

SPECIAL > EMERGING TECHNOLOGIES

Description

Client Company Name: Frito-Lay

Agency Name: OMD

Country in Market: 

  1. United States

Sector: Food & Beverage

Entry Summary: 

Cheetos Snap to Steal first- to-market execution placed an existing consumer behavior within a new environment, that drove unprecedented consumer engagement on advertising’s biggest stage.

By leaning into key consumer insights and behavior, Cheetos was able to produce a creative narrative that resonated with consumers, and leveled up the traditional Super Bowl ad experience through breakthrough technology that put the product in consumers hands with a simple scan of their phone.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Frito-Lay

Jessica Spaulding

Sr. Director, Cheetos   ::  PepsiCo Frito-Lay :: jessica.spaulding@pepsico.com


Jessica
Spaulding
Sr. Director, Cheetos
PepsiCo Frito-Lay
jessica.spaulding@pepsico.com

Stacy Taffet

VP Marketing, Cheetos  ::  PepsiCo Frito-Lay :: Stacy.Taffet@pepsico.com


Stacy
Taffet
VP Marketing, Cheetos
PepsiCo Frito-Lay
Stacy.Taffet@pepsico.com

Melody Macaluso

Director, Cheetos  ::  PepsiCo Frito-Lay :: Melody.Macaluso@pepsico.com


Melody
Macaluso
Director, Cheetos
PepsiCo Frito-Lay
Melody.Macaluso@pepsico.com







































































Agency Credits: OMD





























































 

Other Contributors: 





























































 

Winner Status

  • Silver Winner