Read more about this case and other ANA International ECHO Awards winning campaigns here.
More campaign details for entry Reward the Day:
Brand Name: Bank of Montreal
ANA International ECHO Awards Category: SPECIAL > DATA-DRIVEN TECHNOLOGY
Engagement Tactics:
- Social Media/Tagging
Industry Sector: Banking & Financial Services
Campaign Budget:
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: Millennials don’t think that banks understand them but, by using the power of data, we could prove that BMO knows them better than they think.
The BMO eclipse Visa Infinite’s launch helped people discover the rewards all around them, using the power of data to create a hyper-contextual, data-driven campaign to walk, talk, and reward like a Millennial. Using influencers, we created unique content that spoke to audiences from foodies to movie lovers to entrepreneurs.
Reward the Day
Category
SPECIAL > DATA-DRIVEN TECHNOLOGY
Description
Client Company Name: Bank of Montreal
Agency Name: FCB Canada
Country in Market:
- Canada
Sector: Banking & Financial Services
Entry Summary:
Millennials don’t think that banks understand them but, by using the power of data, we could prove that BMO knows them better than they think.
The BMO eclipse Visa Infinite’s launch helped people discover the rewards all around them, using the power of data to create a hyper-contextual, data-driven campaign to walk, talk, and reward like a Millennial. Using influencers, we created unique content that spoke to audiences from foodies to movie lovers to entrepreneurs.
ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.
Client Credits: Bank of Montreal
Maja Neable
Chief Marketing Officer :: BMO :: tim.welsh@fcb.com
Maja
Neable
Chief Marketing Officer
BMO
tim.welsh@fcb.com
Michelle Feeney
Head :: BMO :: Tim.welsh@fcb.com
Michelle
Feeney
Head
BMO
Tim.welsh@fcb.com
Caspian Yu
Director :: BMO :: Tim.welsh@fcb.com
Caspian
Yu
Director
BMO
Tim.welsh@fcb.com
Louise Adams
Sr Manager :: BMO :: Tim.welsh@fcb.com
Louise
Adams
Sr Manager
BMO
Tim.welsh@fcb.com
David Deveau
Sr. Marketing Manager :: BMO :: tim.welsh@fcb.com
David
Deveau
Sr. Marketing Manager
BMO
tim.welsh@fcb.com
Jenna Eager
Sr. Manager :: BMO :: tim.welsh@fcb.com
Jenna
Eager
Sr. Manager
BMO
tim.welsh@fcb.com
Kimberly Bushell
Sr. Marketing Manager :: BMO :: tim.welsh@fcb.com
Kimberly
Bushell
Sr. Marketing Manager
BMO
tim.welsh@fcb.com
Alfonsa Timpano
Sr. Marketing Executive :: BMO :: tim.welsh@fcb.com
Alfonsa
Timpano
Sr. Marketing Executive
BMO
tim.welsh@fcb.com
Agency Credits: FCB Canada
Nancy Crimi-Lamanna
Chief Creative Officer :: FCB :: nancy.crimi-lamanna@fcb.com
Nancy
Crimi-Lamanna
Chief Creative Officer
FCB
nancy.crimi-lamanna@fcb.com
Jennifer Rossini
Group Creative Director :: FCB :: Jennifer.Rossini@fcb.com
Jennifer
Rossini
Group Creative Director
FCB
Jennifer.Rossini@fcb.com
Caleb McMullen
Copywriter :: FCB :: caleb.mcmullen@fcb.com
Caleb
McMullen
Copywriter
FCB
caleb.mcmullen@fcb.com
Hussein Rumaithi
Art Director :: FCB :: Hussein.Rumaithi@fcb.com
Hussein
Rumaithi
Art Director
FCB
Hussein.Rumaithi@fcb.com
Etienne Soucy
Copywriter :: FCB Montreal :: Etienne.Soucy@fcb.com
Etienne
Soucy
Copywriter
FCB Montreal
Etienne.Soucy@fcb.com
Shelley Brown
Chief Strategy Officer :: FCB :: shelley.brown@fcb.com
Shelley
Brown
Chief Strategy Officer
FCB
shelley.brown@fcb.com
Eryn LeMesurier
VP, Strategy :: FCB :: n/a
Eryn
LeMesurier
VP, Strategy
FCB
n/a
Audrey Zink
Strategist :: FCB :: audrey.zink@fcb.com
Audrey
Zink
Strategist
FCB
audrey.zink@fcb.com
Tracy Little
EVP, General Manager :: FCB :: Tracy.little@fcb.com
Tracy
Little
EVP, General Manager
FCB
Tracy.little@fcb.com
Jessica Lax
VP, Group Account Director :: FCB :: Jessica.Lax@fcb.com
Jessica
Lax
VP, Group Account Director
FCB
Jessica.Lax@fcb.com
Other Contributors:
Winner Status
- Silver Winner