Client Company Name: Kaléo

Agency Name: FCB Health Canada

Country in Market: 

1. Canada

Sector: Pharmaceuticals

Entry Summary: 

48% of Canadians with severe allergies risk their lives by not carrying their epinephrine auto-injector (EAI). Why? For 40 years, the only option (EpiPen) was indiscreet and confusing to use. To dismantle this ‘EpiPen reflex,’ ALLERJECT focused on its innovation in portable size, voice instructions and auto-retractable needle. In the first three months, the ‘Fits Your Life’ integrated launch campaign stole 10% market share and launched a new behaviour: actually carrying their EAI.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Kaléo

Agency Credits: FCB Health Canada

Ken Schick
Creative Director :: FCB Health Canada :: ken.schick@fcb.com

Leah Frazer
Group Account Director :: FCB Health Canada :: leah.frazer@fcb.com

John Fung
Director of Strategy :: FCB/SIX :: John.Fung@fcbsix.com

Emily Mihalek
Project Manager :: FCB/SIX :: Emily.Mihalek@fcbsix.com

Mike Kotevich
Associate Creative Director :: FCB/SIX :: Mike.Kotevich@fcbsix.com

Eduardo Rodriguez
Senior Art Director :: FCB Health Canada :: Eduardo.Rodriguez@fcb.com

Curtis Westman
Senior Medical Copywriter :: FCB Health Canada :: Curtis.Westman@fcb.com

Eli Ferrara
Senior Strategist :: FCB/SIX :: Eli.Ferrara@fcbsix.com

Scott Creighton
Senior Account Executive :: FCB Health Canada :: scott.creighton@fcb.com

Riz Tacata
Account Executive :: FCB Health Canada :: Rizalyne.Tacata@fcb.com

Other Contributors: