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More campaign details for entry DevStories:
Brand Name: Microsoft Canada
ANA International ECHO Awards Category: SECTOR > BUSINESS PRODUCTS & SERVICES
Engagement Tactics:
Industry Sector: Technology
Campaign Budget:
Market Profile: Business-to-Business Only
Campaign Website (if provided):
Entry Summary: Rewriting the Rules for Global Developer Engagement
Building on the success of our award-winning Microsoft DevHeroes campaign, we created a spotlight series to tell the stories and further engage software developers in Canada. We did it by turning them into superheroes - complete with capes and comic strips.
DevStories
Category
SECTOR > BUSINESS PRODUCTS & SERVICES
Description
Client Company Name: Microsoft Canada
Agency Name:
Country in Market:
- Canada
Sector: Technology
Entry Summary:
Rewriting the Rules for Global Developer Engagement
Building on the success of our award-winning Microsoft DevHeroes campaign, we created a spotlight series to tell the stories and further engage software developers in Canada. We did it by turning them into superheroes - complete with capes and comic strips.
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Client Credits: Microsoft Canada
Agency Credits:
Other Contributors:
Winner Status
- Silver Winner