Client Company Name: Tinder

Agency Name: 72andSunny

Country in Market: 

1. United States
2. Japan

Sector: Technology

Entry Summary: 

Swipe Night: the intersection between dating, gaming, technology, and entertainment.

Swipe Night was a first-of-its-kind interactive miniseries engineered inside the app that brought the Tinder community together, swiping all at once. It’s Hollywood-standard entertainment with the purpose of increasing compatibility, conversation, and connection.

We integrated live entertainment into a dating app for the first time, creating a cultural moment that transformed the Tinder experience and connected people like never before.

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Client Credits: Tinder

Elie Seidman

Chief Executive Officer  ::  Tinder ::

Jenny Campbell

Chief Marketing Officer  ::  Tinder ::

Kyle Miller

Product Lead  ::  Tinder ::

Jenny McCabe

Chief Communications Officer  ::  Tinder ::

Paul Boukadakis

VP, Special Intiatives  ::  Tinder ::

Amy Wiedemann

Sr. Director, Integrated Marketing  ::  Tinder ::

Stephanie Liang

Product Designer  ::  Tinder ::

Brooke Hallbaugh

Sr. Product Designer  ::  Tinder ::

Lisa Cai

Motion Designer  ::  Tinder ::

Josh Gafni

Engineering Lead  ::  Tinder ::

Agency Credits: 72andSunny

Matt Murphy
Chief Creative Officer :: 72andSunny ::

Kelly Schoeffel
Executive Strategy Director :: 72andSunny ::

Reilly Baker
Senior Copywriter :: 72andSunny ::

Zach Wright
Jr. Strategist :: 72andSunny ::

Miné Cakmak
Sr. Strategist :: 72andSunny ::

Marcus Yuen
Sr. Designer :: 72andSunny ::

Kimber Bowman
Sr. Communications Strategist :: 72andSunny ::

Matt Augustin
Sr. Social Strategist :: 72andSunny ::

Leah Karabenick
Sr. Film Producer :: 72andSunny ::

Other Contributors: