Client Company Name: McCain

Agency Name: FCB Canada

Country in Market: 

1. Canada

Sector: Consumer Packaged Goods

Entry Summary: 

The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: McCain

Bryan  McCourt

VP Marketing  ::  McCain :: tim.welsh@fcb.com

Michael  Embir

Marketing Director  ::  McCain :: tim.welsh@fcb.com

Lisa  Pozhke

Sr. Manager Integrated Marketing  ::  McCain :: tim.welsh@fcb.com

David  Roy

Sr. Brand Manager  ::  McCain :: tim.welsh@fcb.com

Laura  Kennedy

Brand Manager  ::  McCain :: tim.welsh@fcb.com

Davis  Campbell

Associate Brand Manager  ::  McCain :: tim.welsh@fcb.com

Matt  Higgs

Associate Manager, Social Media  ::  McCain :: tim.welsh@fcb.com

Agency Credits: FCB Canada

Nancy Crimi-Lamanna
Chief Creative Officer :: FCB :: Nancy.Crimi-Lamanna@fcb.com

Marty Hoefkes
Associate Creative Director :: FCB :: Marty.Hoefkes@fcb.com

Michael Morelli
Associate Creative Director :: FCB :: Michael.Morelli@fcb.com

Shelley Brown
Chief Strategy Officer :: FCB :: shelley.brown@fcb.com

Malav Naik
Sr Planner :: FCB :: n/a

Ravi Singh
VP, Group Account Director :: FCB :: n/a

Chris Flynn
Account Supervisor :: FCB :: chris.flynn@fcb.com

Ricky Jacobs
VP, Managing Director :: FCB :: Ricky.jacobs@fcb.com

Carol Boate
Broadcast Producer :: FCB :: Carol.Boate@fcb.com

Kendra Plantt
Sr Project Manager :: FCB :: kendra.plantt@fcb.com

Other Contributors: