Read more about this case and other ANA International ECHO Awards winning campaigns here.
More campaign details for entry History In The Making: The National World War II Museum's Flag of Honor Campaign:
Brand Name: The National World War II Museum
ANA International ECHO Awards Category: CHANNEL > DIRECT MAIL
Engagement Tactics:
- Direct Mail
- Branded Content
- Events
Industry Sector: Nonprofits & Government
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: Supporters Rally to Pay Respect to Veterans with the Flag of Honor
On Veterans Day 2021, The National World War II Museum unveiled two large wooden Flags of Honor during their live ceremony. This campaign united thousands of individual pieces to create these U.S. Flags of Honor. Pulling together members, veterans and first responders, each donation was memorialized in the final Museum art, which honored those who have served and sacrificed.
History In The Making: The National World War II Museum's Flag of Honor Campaign
Category
CHANNEL > DIRECT MAIL
Description
Client Company Name: The National World War II Museum
Agency Name: Edge Direct
Country in Market:
- United States
Sector: Nonprofits & Government
Entry Summary:
Supporters Rally to Pay Respect to Veterans with the Flag of Honor
On Veterans Day 2021, The National World War II Museum unveiled two large wooden Flags of Honor during their live ceremony. This campaign united thousands of individual pieces to create these U.S. Flags of Honor. Pulling together members, veterans and first responders, each donation was memorialized in the final Museum art, which honored those who have served and sacrificed.
ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.
Client Credits: The National World War II Museum
Natalie Hoskins
Director of Charter Membership :: The National WWII Museum :: natalie.hoskins@nationalww2museum.org
Natalie
Hoskins
Director of Charter Membership
The National WWII Museum
natalie.hoskins@nationalww2museum.org
Melissa Lancaster
Director of Charter Membership (Former) :: The National WWII Museum :: natalie.hoskins@nationalww2museum.org
Melissa
Lancaster
Director of Charter Membership (Former)
The National WWII Museum
natalie.hoskins@nationalww2museum.org
Stephen Watson
President & Chief Executive Officer :: The National WWII Museum :: stephen.watson@nationalww2museum.org
Stephen
Watson
President & Chief Executive Officer
The National WWII Museum
stephen.watson@nationalww2museum.org
Agency Credits: Edge Direct
Becky Odum
Chief Strategy Officer :: Edge Direct :: becky.odum@edgedirect.com
Becky
Odum
Chief Strategy Officer
Edge Direct
becky.odum@edgedirect.com
Gwynn McCormick-Livingston
Senior Strategy Director :: Edge Direct :: gwynn.mccormicklivingston@edgedirect.com
Gwynn
McCormick-Livingston
Senior Strategy Director
Edge Direct
gwynn.mccormicklivingston@edgedirect.com
Nick Estes
Senior Account Director :: Edge Direct :: nick.estes@edgedirect.com
Nick
Estes
Senior Account Director
Edge Direct
nick.estes@edgedirect.com
Marti Allen
VP, Creative Director :: Edge Direct :: marti.allen@edgedirect.com
Marti
Allen
VP, Creative Director
Edge Direct
marti.allen@edgedirect.com
Elizabeth Gordon
Vice President, Analytics :: Edge Direct :: elizabeth.gordon@edgedirect.com
Elizabeth
Gordon
Vice President, Analytics
Edge Direct
elizabeth.gordon@edgedirect.com
Amanda Odum
Data Services Coordinator :: Edge Direct :: amanda.odum@edgedirect.com
Amanda
Odum
Data Services Coordinator
Edge Direct
amanda.odum@edgedirect.com
Laura Thompson
Vice President, Data Services :: Edge Direct :: laura.thompson@edgedirect.com
Laura
Thompson
Vice President, Data Services
Edge Direct
laura.thompson@edgedirect.com
Christina Perry
Data Services Coordinator :: Edge Direct :: christina.perry@edgedirect.com
Christina
Perry
Data Services Coordinator
Edge Direct
christina.perry@edgedirect.com
Andrew Dickman
Senior Graphic Designer :: Edge Direct :: andrew.dickman@edgedirect.com
Andrew
Dickman
Senior Graphic Designer
Edge Direct
andrew.dickman@edgedirect.com
Other Contributors:
Winner Status
- Bronze Winner