Client Company Name: Huggies / Kimberly-Clark

Agency Name: Accenture Interactive

Country in Market: 

1. United States

Sector: Consumer Packaged Goods

Entry Summary: 

We Got You, Baby: the Rebirth of a Global Icon

Huggies' successful new brand purpose comes through in highly personalized and effective email journeys, designed to drive consumer awareness, retention and long term engagement. We overachieved our channel objectives and even out-performed competitors in product category sales in the months following the launch!

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Huggies / Kimberly-Clark

Rebecca Dunphey

President, North America Personal Care  ::  Kimberly-Clark :: rebecca.dunphey@kcc.com

Robert Raines

Vice President of Marketing, Huggies  ::  Kimberly-Clark :: robert.raines@kcc.com

Josh Blacksmith

Senior Director, Global Consumer Relationships and Engagement  ::  Kimberly-Clark :: josh.blacksmith@kcc.com

Ben Gladstone

Sr. Director, Global Creative and Design, Baby and Child Care  ::  Kimberly-Clark :: ben.gladstone@kcc.com

Aaron Gretebeck

Senior Brand Manager, Huggies  ::  Kimberly-Clark :: aaron.gretebeck@kcc.com

Jake Hoerner

Senior Brand Manager, Huggies  ::  Kimberly-Clark :: jake.hoerner@kcc.com

Paige Chapman

Brand Manager, Huggies  ::  Kimberly-Clark :: paige.chapman@kcc.com

Jake Odell

Sr. Associate Brand Manager, Huggies  ::  Kimberly-Clark :: jacob.odell@kcc.com

Lauren Martinez

Performance Marketing Leader, Baby and Child Care  ::  Kimberly-Clark :: lauren.martinez@kcc.com

Holly Brus

Performance Marketing Channel Manager   ::  Kimberly-Clark :: holly.brus@kcc.com

Agency Credits: Accenture Interactive

Valia Todorova
Managing Director, Marketing Experience Strategy & Transformation :: Accenture Interactive :: valia.todorova@accenture.com

Jeannette Kocsis
Brand & Communications Strategy Senior Manager :: Accenture Interactive :: jeannette.l.kocsis@accenture.com

Marisa Fuoco
Executive Creative Director :: Accenture Interactive :: marisa.fuoco@accenture.com

Ruth Tempest
Senior Account Director :: Accenture Interactive :: ruth.f.tempest@accenture.com

Robbie Gomez
Creative Director :: Accenture Interactive :: robbie.j.gomez@accenture.com

Pearly Hidron
CRM Strategist :: Accenture Interactive :: pearly.hidron@accenture.com

Kelli Solomon
Senior Copywriter :: Accenture Interactive :: kelli.a.solomon@accenture.com

HanJu Chou
Senior Designer, Email :: Accenture Interactive :: hanju.chou@accenture.com

Kevin Malone
Associate Creative Director, BXC Copy Lead :: Accenture Interactive :: kevin.l.malone@accenture.com

Catherine Ratkowski
Senior Designer, Web & e-Commerce (BXC) :: Accenture Interactive :: catherine.ratkowski@accenture.com

Other Contributors: Droga5