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More campaign details for entry EdisonVille:
Campaign Dates: September 10, 2018 - ongoing
Brand/Product Name: EdisonVille
ANA International ECHO Awards Category: SPECIAL > BEST DATA-INSPIRED INSIGHT
Engagement Tactics:
- Loyalty Program
- Gamification
- Mobile/Tablet (incl. Apps)
Industry Sector: Energy & Utilities
Campaign Budget: $500K – $999K
Market Profile: Consumer Only
Campaign Website (if provided): https://edisonville.edisonenergia.it/
Entry Summary: EdisonVille is a one-of-a-kind behavioral community, founded to forge a stronger brand-consumer relationship and dismantle the common belief that utilities are taxes to pay rather than services to benefit from.
From here, the idea of creating a world to reach out to clients through gamification experiences based on their behavior came to life. The entirely data-driven project serves as an educational community that guides clients through eco-friendly choices and enables Edison to grow its business.
EdisonVille
Category
SPECIAL > BEST DATA-INSPIRED INSIGHT
Description
Client Company Name: Edison Energia
Agency Name: Advice Group
Country: Italy
Sector: Energy & Utilities
Entry Summary:
EdisonVille is a one-of-a-kind behavioral community, founded to forge a stronger brand-consumer relationship and dismantle the common belief that utilities are taxes to pay rather than services to benefit from.
From here, the idea of creating a world to reach out to clients through gamification experiences based on their behavior came to life. The entirely data-driven project serves as an educational community that guides clients through eco-friendly choices and enables Edison to grow its business.
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Client Credits: Edison Energia
- Aleksandra Vukelic / Customer Experience and Loyalty Specialist
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Agency Credits: Advice Group
- Fulvio Furbatto / CEO
- Lorenzo Usai / Sales Manager
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Other Contributors:
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Winner Status
- Silver Winner