ANA International ECHO Awards - ADT Watch the Big Game

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More campaign details for entry ADT Watch the Big Game:

Campaign Dates: January 20, 2020 to February 05, 2020
Brand/Product Name: ADT
ANA International ECHO Awards Category: SPECIAL > BEST DATA-INSPIRED INSIGHT
Engagement Tactics:

TV (incl. DRTV)
Social Media/Tagging
Contests/Sweepstakes

Industry Sector: Technology
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: To prove that ADT is the leader in smart home security, we took the largest advertising event of the year and transformed it into an event to help keep people safe.

ADT Watch the Big Game

Description

Client Company Name: ADT

Agency Name: Bear in the Hall

Country: United States

Sector: Technology

Entry Summary:

To prove that ADT is the leader in smart home security, we took the largest advertising event of the year and transformed it into an event to help keep people safe.

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Client Credits: ADT

Shannon Hendrickson / VP of Marketing
Casey Blair / Advertising & GTM Manager
Amber Layun / Brand Sr. Specialist
Jochen Koedijk / Chief Marketing Officer
Stacie Dauffenbach / Director of Digital Brand
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Agency Credits: Bear in the Hall

Sal Romano / Associate Creative Director
Stephen Kingslow / Associate Creative Director
Tom Cook / Chief Creative Officer
Gabriela Carpio / Design Director
Nick Wachs / Account Supervisor
Nicole Bonito / President & Partner
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Other Contributors:

Winner Status

Silver Winner