ANA International ECHO Awards

Read more about this case and other ANA International ECHO Awards winning campaigns here.

More campaign details for entry Fiber Street:

Campaign Dates: March 2020
Brand/Product Name: Fibia broadband
ANA International ECHO Awards Category: SPECIAL > BEST CUSTOMER ACQUISITION CAMPAIGN
Engagement Tactics:

Direct Mail
Social Media/Tagging
Website/Microsite (incl. Landing Pages)

Industry Sector: Telecommunications (incl. Internet Services)
Campaign Budget: $250K – $499K
Market Profile: Consumer Only
Campaign Website (if provided): fiber.dk/fibervej
Entry Summary: The campaigns massive success was built on the comprehensive use of data and customer insights, leading the way to two game changing factors and an always-on, cross channel creative concept with both a strong emotional impact and a storytelling to increase the understanding of Fibias products.
Compared to earlier campaigns we managed to massively increase direct sales!

Fiber Street

Description

Client Company Name: Fibia

Agency Name: AMBITION

Country: Denmark

Sector: Telecommunications (incl. Internet Services)

Entry Summary:

The campaigns massive success was built on the comprehensive use of data and customer insights, leading the way to two game changing factors and an always-on, cross channel creative concept with both a strong emotional impact and a storytelling to increase the understanding of Fibias products.
Compared to earlier campaigns we managed to massively increase direct sales!

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Client Credits: Fibia

Agency Credits: AMBITION

Matias Valentin / Client manager
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Other Contributors:

Winner Status

Bronze Winner