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More campaign details for entry Publicly Traded:
Campaign Dates: July 22, 2020 to August 24, 2020
Brand/Product Name: LifeStyles
ANA International ECHO Awards Category: SPECIAL > BEST CRM/CUSTOMER LOYALTY CAMPAIGN
Engagement Tactics:
- Location-Based/Real Time
- Website/Microsite (incl. Landing Pages)
Industry Sector: Consumer Packaged Goods
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided): https://publiclytraded.com.au/
Entry Summary: LIFESTYLES GETS AUSTRALIANS TO INVEST IN SAFER SEX
STIs, like stocks, are Publicly Traded. That’s the idea at the heart of this stock-market inspired, e-commerce platform for LifeStyles Condoms that uses compelling data visualization and an engaging discounting mechanic to create value for customers – and inspire them to provide their email address and phone number for future communication.
Publicly Traded
Category
SPECIAL > BEST CRM/CUSTOMER LOYALTY CAMPAIGN
Description
Client Company Name: LifeStyles Healthcare Australia
Agency Name: FCB/SIX NY
Country: Australia
Sector: Consumer Packaged Goods
Entry Summary:
LIFESTYLES GETS AUSTRALIANS TO INVEST IN SAFER SEX
STIs, like stocks, are Publicly Traded. That’s the idea at the heart of this stock-market inspired, e-commerce platform for LifeStyles Condoms that uses compelling data visualization and an engaging discounting mechanic to create value for customers – and inspire them to provide their email address and phone number for future communication.
ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.
Client Credits: LifeStyles Healthcare Australia
- Marta Toth / Director, Global Marketing Strategy
- Aldo Oosterman / Senior Brand Manager
- Xian Wu / Global Brand Manager
- Austin Chesterfield / Associate Director Marketing
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Agency Credits: FCB/SIX
- Ian Mackenzie / Chief Creative Officer
- Colin Craig / Executive Creative Director
- Andrew Bernardi / Associate Creative Director
- Hemal Dhanjee / Copywriter
- Steve Ierullo / Art Director
- Ming Mikaeo / Designer
- Eli Ferrara / Senior Strategist
- Scott Sloggett / VP, Group Account Director
- Shalta Dicaire Fardin / Group Account Director
- Fraser Jackson / Account Director
- Gillian Morrison / Director of Integrated Production
Other Contributors:
- Ryan Hunt / Editor / Married To Giants
- Liam Crawford / Assistant Editor / Married To Giants
- Julie Axell / Executive Producer / Married To Giants
- Mark Domitric / Music Producer / Grayson Matthews Audio Design
- Brian Bernard / Engineer / Grayson Matthews Audio Design
Winner Status
- Silver Winner