Client Company Name: Sino Real Estate Agency Limited

Agency Name: Gravitas Limited 

Country: Hong Kong (Greater China)

Sector: Retail

Entry Summary: 

S⁺ REWARDS By Sino Malls - Turn Shopping Into Playtime
We combined Hong Kong’s 3 favourite pastimes (shopping, gaming, social media) to create S⁺ REWARDS—Hong Kong’s first multi-mall, gamified and socialised loyalty programme.

Highlights of the programme:
• Rewarding and exciting – “shop-to-win” activities, earn badges to unlock privileges,etc.
• S⁺ Community – an online community for customers to share shopping tips with friends
• Digital transformation – in-app point registration and free parking redemption

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Client Credits: Sino Real Estate Agency Limited

• Andrea Leung / General Manager (Leasing Mkt & Promotions)
• Michelle Sum / Assistant General Manager (Leasing Mkt & Promotions)
• Dalice Choi / Manager (Leasing Mkt & Promotions)
• Justin Yuen / Manager (Leasing Mkt & Promotions)
• Jayce Lai / Senior Officer (Leasing Mkt & Promotions)
• Cheryl Lee / Senior Officer
• Key Keung / Senior Officer(Leasing Mkt & Promotions)
• Ming Hei Chan / Assistant Manager (Leasing Mkt & Promotions)
• Scarllette Wong / Officer (Leasing Mkt & Promotions)
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Agency Credits: Gravitas Limited

• Stephen Hung / Chief Operating Officer
• Gary Chu / Chief Technical Officer
• Stanly Leung / Creative Director
• Nancy Ng / Senior Art Director
• Christopher Leung / Technical Director
• Angel Li / Senior Business Manager
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Other Contributors: 

• Davy Law / Account director / Reprise
• Man Leung / Business Director / Reprise
• Kit Yip / Creative Driector / Reprise
• Mc Szeto / Senior Copywriter / Reprise
• Tin Tong / Senior Art Director / Reprise