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Read more about this case and other ANA International ECHO Awards winning campaigns here. 

More campaign details for entry Remote Tourism:

Campaign Dates: April 15, 2020 - June 15, 2020
Brand/Product Name: Remote Tourism
ANA International ECHO Awards Category: SPECIAL > BEST CAMPAIGN FOR UNDER $250,000
Engagement Tactics: 

  1. Website/Microsite (incl. Landing Pages)
  2. Location-Based/Real Time
  3. Mobile/Tablet (incl. Apps)

Industry Sector: Travel, Transportation, Tourism & Hospitality
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: WORLD’S FIRST VIRTUAL REMOTE-CONTROLLED TOURISM EXPERIENCE

The corona virus put a devastating stop to tourism. To save the Faroese tourism industry and maintain public interest, we invented the world’s first virtual remote-controlled tourism experience enabling travelers to visit the Faroe Islands from home.
In six weeks 700,000 ‘visited’ the Faroe Islands. Two weeks after the reopening, all hotels were sold out. When no one could travel the Faroe Islands had more visitors than ever.

Remote Tourism

Category

SPECIAL > BEST CAMPAIGN FOR UNDER $250,000

Description


Client Company Name: Visit Faroe Islands

Agency Name: Mensch & Sansir 

Country: Faroe Islands

Sector: Travel, Transportation, Tourism & Hospitality


Entry Summary: 

WORLD’S FIRST VIRTUAL REMOTE-CONTROLLED TOURISM EXPERIENCE

The corona virus put a devastating stop to tourism. To save the Faroese tourism industry and maintain public interest, we invented the world’s first virtual remote-controlled tourism experience enabling travelers to visit the Faroe Islands from home.
In six weeks 700,000 ‘visited’ the Faroe Islands. Two weeks after the reopening, all hotels were sold out. When no one could travel the Faroe Islands had more visitors than ever.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Visit Faroe Islands

  • Guðrið Højgaard / CEO
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Agency Credits: Mensch

  • Rune Hørslev-Petersen / Partner
  • Frederik Preisler / Partner
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Other Contributors: 

  • Tór Verland Johansen / CEO / Sansir
  • Bogi Henriksen / Creative Director / Sansir
  • Rasmus Mikkelsen / Head of Ryot Studio / Ryot Studio
  • Isabella Sofie Nielsen / Project Manager / Verizon
  • Anna Taussi / Senior Client Communications Manager / Verizon

Winner Status

  • Gold Winner

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