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More campaign details for entry Remote Tourism:
Campaign Dates: April 15, 2020 - June 15, 2020
Brand/Product Name: Remote Tourism
ANA International ECHO Awards Category: SECTOR > TRAVEL AND HOSPITALITY
Engagement Tactics:
- Website/Microsite (incl. Landing Pages)
- Location-Based/Real Time
- Mobile/Tablet (incl. Apps)
Industry Sector: Travel, Transportation, Tourism & Hospitality
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: WORLD’S FIRST VIRTUAL REMOTE-CONTROLLED TOURISM EXPERIENCE
The corona virus put a devastating stop to tourism. To save the Faroese tourism industry and maintain public interest, we invented the world’s first virtual remote-controlled tourism experience enabling travelers to visit the Faroe Islands from home.
In six weeks 700,000 ‘visited’ the Faroe Islands. Two weeks after the reopening, all hotels were sold out. When no one could travel the Faroe Islands had more visitors than ever.
Remote Tourism
Category
SECTOR > TRAVEL AND HOSPITALITY
Description
Client Company Name: Visit Faroe Islands
Agency Name: Mensch
Country: Faroe Islands
Sector: Travel, Transportation, Tourism & Hospitality
Entry Summary:
WORLD’S FIRST VIRTUAL REMOTE-CONTROLLED TOURISM EXPERIENCE
The corona virus put a devastating stop to tourism. To save the Faroese tourism industry and maintain public interest, we invented the world’s first virtual remote-controlled tourism experience enabling travelers to visit the Faroe Islands from home.
In six weeks 700,000 ‘visited’ the Faroe Islands. Two weeks after the reopening, all hotels were sold out. When no one could travel the Faroe Islands had more visitors than ever.
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Client Credits: Visit Faroe Islands
- Guðrið Højgaard / CEO
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Agency Credits: Mensch
- Rune Hørslev-Petersen / Partner
- Frederik Preisler / Partner
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Other Contributors:
- Tór Verland Johansen / CEO / Sansir
- Bogi Henriksen / Creative Director / Sansir
- Rasmus Mikkelsen / Head of Ryot Studio / Ryot Studio
- Isabella Sofie Nielsen / Project Manager / Verizon
- Anna Taussi / Senior Client Communications Manager / Verizon
Winner Status
- Gold Winner