Client Company Name: Medica

Agency Name: IWCO Direct 

Country: United States

Sector: Healthcare

Entry Summary: 

Through flawless execution of a 1-to-1 multichannel acquisition strategy—that included direct mail, digital media, social media, search, email, tv and print—we were able to greatly exceed all goals and expectations.

Our prescription of data driven strategy and targeted creative was just what the doctor ordered for Medica.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Medica

• Donna Webster / Medicare Acquisition Marketing Manager
• Scott Bryden / Director, Digital Marketing & Marketing Analytics
• /
• /
• /
• /
• /
• /
• /
• /
• /

Agency Credits: IWCO Direct

• Megan Lester / National Sales Director
• Wes Sparling / VP Marketing Strategy
• Horacio Dalmasso / Account Executive
• Mike Dietz / Executive Creative Director
• Fred Stockham / Sr. Designer
• Marcus Johnson / Sr. Copywriter
• Siri Prax / Account Director
• David Wegman / Studio Artist
•   / 
•   / 
•   / 

Other Contributors: 

• / / 
• / / 
• / / 
• / / 
• / /