Client Company Name: Planet Fitness

Agency Name: Barkley 

Country: United States

Sector: Retail

Entry Summary: 

Planet Fitness knows that working out is more important now than ever before. Exercise reduces stress, helps you sleep better, and keeps us healthy. When gyms around the country started to close, social distancing took effect, and people were told to stay home. Planet Fitness knew they had to help get people moving again. Determined to workout through this together, even though everyone was apart, Planet Fitness launched the United We Move campaign.

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Client Credits: Planet Fitness

• Jeremy Tucker / CMO
• McCall Gosselin / SVP, Communications & Corporate Social Responsibility
• Jamie Medeiros / VP National Marketing
• Jenna De Marco / Director of Content Engagement
• Kellen Millard / National Partnerships Senior Manager
• Becky Zirlen / Senior Public Relations Manager
• John Hornaday / SVP Brand Leader
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Agency Credits: Barkley

• Doug Hentges / Group Creative Director
• Melany Esfeld / SVP Integrated Production
• Julie Ray Barr / VP Brand Director
• Carly Doctor / Social Supervisor
• Brady Cackler / Editor
• Jane Skaggs / Sr. Brand Manager
• Stacia Weiss / Creative Director
• Haley Brantingham / Sr. Brand Manager
• Marianne Gjerstad / Producer
• Shawn Wallace / Executive Producer
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Other Contributors: 

• Seth Grugle / Managing Director / ICR
• Thomas Raynor / Account Director / ICR
• Ally Potter / Consumer Public Relations Senior Associate / ICR
• Julia Young / SVP / ICR
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