Client Company Name: New York Life Insurance Company

Agency Name: Anomaly 

Country: United States

Sector: Insurance

Entry Summary: 

A company that has been around for 175 years delivers the most powerful and meaningful message in the context of today.

For 175 years, New York Life has been enabling the Brave of Heart - those who know that “Being Good at Life” requires the fortitude to act upon love. 2020 was our time to shine a light on them.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: New York Life Insurance Company

• Kari Axberg / VP, Co-head Marketing
• David Williams / Corporate VP, Advertising, Sponsorships & Creative Services
• Fernando Urruchua / Sr. Marketing Manager, Advertising & Sponsorships
• Melissa Allred / Marketing Manager
• Noemi Bambino / Sr. Marketing Manager, Advertising & Sponsorships
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