Client Company Name: QBE Insurance Group Ltd.

Agency Name: Octagon 

Country: Australia

Sector: Insurance

Entry Summary: 

Every Footy fan has a different story, so QBE gave them a way to tell it.

Insurance customers can sometimes feel like just another number.
But at QBE Insurance we treat each and every customer individually.
To showcase this we leveraged our 34 yearlong partnership with the Sydney Swans, a club with over 60,000 members from all walks of life.

Introducing QBE Swans Story; A data driven interactive personalised film, bespoke to every single fan.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: QBE Insurance Group Ltd.

• Darren Friedlander / Head of Sponsorships
• Warwick Symcox / Sponsorship Manager
• Samantha Baden / Content & Social Manager
• Bianca Robinson / Social Media Manager
• Andrea Montanari / Creative & Brand Manager
• Sarah Bond / Senior External Communications Specialist
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Agency Credits: Octagon

• Adam Hodge / Head of Strategy & Planning (APAC)
• John Weir / Creative Director
• Alessia Ferrier / Graphic Designer
• Brooke Pilton / Group Account Director
• Chris Russell / Account Director
• Matt Taylor / Managing Director
• Ethan McLean / Head of Creative & Director
• Emma Whitehouse / Senior Producer
• Minjoo Shin / Illustrator & Digital Animator
• Alex Cassisi / Assistant Editor
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Other Contributors: 

• Simone Clow / Head of production / Virtual Immersive
• Saxon Dixon / User Experience Director / Virtual Immersive
• John Doolan / Lead Software Developer / Virtual Immersive
• Don Logan / Senior Software Developer / Virtual Immersive
• Sebastian Toy / Software Developer / Virtual Immersive