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More campaign details for entry Love Can’t Wait:
Campaign Dates: 4/27/20 – 6/30/20
Brand/Product Name: Jared the Galleria of Jewelry: Virtual Wedding Service
ANA International ECHO Awards Category: CHANNEL > BEST EXPERIENTIAL
Engagement Tactics:
- Events
- Website/Microsite (incl. Landing Pages)
- TV (incl. DRTV)
Industry Sector: Retail
Campaign Budget: $1MM – $4.99MM
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: Jared: Love Can’t Wait
Despite the wedding industry coming to a screeching halt, we noticed that some brave couples weren’t letting anything stop their love, not even COVID-19. But no brands or platforms were stepping in to save the big day. Enter Jared the Galleria of Jewelry, who developed a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants for thousands of couples, because “Love Can’t Wait.”
Love Can’t Wait
Category
CHANNEL > BEST EXPERIENTIAL
Description
Client Company Name: Jared the Galleria of Jewelry
Agency Name: Hawkeye
Country: United States
Sector: Retail
Entry Summary:
Jared: Love Can’t Wait
Despite the wedding industry coming to a screeching halt, we noticed that some brave couples weren’t letting anything stop their love, not even COVID-19. But no brands or platforms were stepping in to save the big day. Enter Jared the Galleria of Jewelry, who developed a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants for thousands of couples, because “Love Can’t Wait.”
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Client Credits: Jared the Galleria of Jewelry
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Agency Credits: Hawkeye
- Brendan McKenna / Executive Creative Director
- David Katzman / Creative Director
- Tony Porras / Associate Creatie Director
- Greg Akouris / VP Creative Director
- Jennifer Bell / Group Creative Director
- Matt Le Meur / Associate Creative Director
- Sally McGuin / Director Content Production
- Sandor Kolkey / Senoir Vice President Strategic Consulting
- Deb Bergin / Vice President Client Partner
- Paige Monk / Senior Account Executive
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Other Contributors:
- Robert Moorhead / Client Partner / Epsilon
- Vic Piano / Vice President, Executive Creative Director / Epsilon
- Lindsay Rowe / Senior Vice President, Managing Director / Publicis Experiential
- MacKenzie Steffens / Deputy Managing Director / Publicis Experiential
- Jaime Puskar / Group Account Director / Publicis Experiential
Winner Status
- Silver Winner