Client Company Name: Plan International Canada

Agency Name: RI 

Country: Canada

Sector: Nonprofits & Government

Entry Summary: 

Plan International Canada’s “(Stop a) Wedding Invitation” direct mail test invited donors to RSVP “no” to child marriage. This unexpected twist on a traditional wedding invitation caught donors by surprise, stirred emotions and delivered stellar results while giving Plan insights on how to drive response donors in the future.

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Client Credits: Plan International Canada

• Emma Patterson / Sr. Manager, One-time-gifts
• Lindsay Kaplan / Marketing Specialist
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Agency Credits: RI

• Scot Riches / Chief CRM Officer
• Daniel Westgate / VP, Exec. Creative Director
• Margaret Needham / Account Supervisor
• Glen Petrie / Copywriter
• Fady Sbeih / Art Director
• Jennifer Loates / Sr. Studio Production Artist
• Susan Gordon / Production Director
• Rachael Gillespie / VP, Production
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Other Contributors: 

• Audrey Jameison / President / Marketing Kitchen
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