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More campaign details for entry dame esos 5 (give me 5 - high 5):

Campaign Dates: march 2020-october 2020
Brand/Product Name: haciendo lío
ANA International ECHO Awards Category: SECTOR > NOT-FOR-PROFIT
Engagement Tactics: 

  1. Word of Mouth/Influencers
  2. Social Media/Tagging
  3. User-Generated Content

Industry Sector: Nonprofits & Government
Campaign Budget: Less than $250K
Market Profile: Consumer Only
Campaign Website (if provided): http://www.haciendolio.org.ar/que-es-haciendo-lio/
Entry Summary: With the “Dame esos 5” campaign, we managed to turn the devaluation of a country into an opportunity for those most in need. And not only that, we also gave thousands of Argentine artists the opportunity to show themselves and be able to exhibit their art in the CCK cultural center. But the most important thing is to provide education and food to the most vulnerable people, at a very difficult time in the country.

dame esos 5 (give me 5 - high 5)

Category

SECTOR > NOT-FOR-PROFIT

Description

Client Company Name: haciendo lio

Agency Name: di paola latina 

Country: Argentina

Sector: Nonprofits & Government

Entry Summary: 

With the “Dame esos 5” campaign, we managed to turn the devaluation of a country into an opportunity for those most in need. And not only that, we also gave thousands of Argentine artists the opportunity to show themselves and be able to exhibit their art in the CCK cultural center. But the most important thing is to provide education and food to the most vulnerable people, at a very difficult time in the country.

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Client Credits: haciendo lio

  • flavio rucci / creative general director
  • josé bergoglio / ceo
  • marina muro / ceo
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Agency Credits: di paola latina

  • quino oneto gaona / creative general director
  • francisco di paola / ceo
  • flavio rucci / creative general director
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Winner Status

  • Silver Winner