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ECHO Marketing Data Strategy of the Year Award



LAUNCHING November 30, 2021

Entry Deadline is February 25, 2022

The ANA International ECHO Awards launched in 1929, uniting marketing professionals from around the world to celebrate brilliant marketing programs that drive measurable results.  Over time, the ECHOs have evolved with the industry to recognize the central role data can play in driving long term growth through data inspired strategy, creative and execution.  

Among the most important initiatives of ANA’s CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future.

With this in mind, The ANA International ECHO Awards has launched a new specialty award to showcase expertise critical to improving performance in today's data driven marketing ecosystem.

THE ECHO MARKETING DATA STRATEGY OF THE YEAR AWARD
This award will showcase how organizations developed marketing strategies and executed campaigns fully leveraging and optimizing their available data to achieve marketing and business goals. From collection, to collaboration, to application and measurement – the case study submissions will share the processes and methodologies teams put into practice for harnessing the power of data, and the objectives and opportunities that were achieved.

The winners will represent best in class examples of strategic and creative use of marketing data to elevate the way marketers engage with their audiences, to achieve marketing and business objectives and generated real growth.

A select jury of industry experts will be selected from around the world to determine the winner and the shortlist of finalists.

The winner will be announced at the International ECHO Awards Gala which will be held in conjunction with the ANA’s Masters of Data & Technology Conference, March 28-30, 2022, in Orlando, Florida. The ECHO Awards Gala will take place the evening of March 28th, where we will honor the best data-inspired marketing in the world.

Who can enter?
Client-side marketers, marketing solutions providers from around the globe are eligible to enter the ANA International ECHO Awards.

What is eligible?
Strategies that were brought to life and in practice anytime over the past two years – 2020-2021.

When is the entry deadline?
The ANA is currently accepting entries for this award up until February 25, 2022.

What is the Fee to enter?
$400 ANA Members  /  $600 Non-Members

What do I need to complete my entry?
You will need to fully complete the Case Study Entry Form on the ECHO Awards Entry Portal. A preview entry form will be available so you can gather all the correct material prior to beginning your online entry.

Additional details will be available upon launch on November 30, 2021

Please email the ANA International ECHO Awards Team for more information at ECHOAwards@ana.net

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