Welcome to the ANA International ECHO Awards.
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The ANA International ECHO Awards Team is here to help you with entry, judging, and general questions. Please do not hesitate to email us at (firstname.lastname@example.org).
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General Help Regarding ANA International Awards Program:
If you have any questions regarding the ANA International Awards or if you are having trouble with the website, please email the team at ECHOAwards@ana.net. Please allow 24 hours for a reply Monday-Friday.
For Support with Log-in Credentials:
Login requires ANA credentials. This is generally a work email address and self-selected password. If you do not have an ANA Account, please click here to create your account. (Once account creation is complete, please use your ANA credential to login to your ANA International ECHO Awards account.) If you already have an ANA account but forgot your password, you can reset it here.
All winners receive personalized information to secure their winner's trophy. For full details on how to order trophies visit International ECHO Trophies.
We also provide consultive support with finding the best category or categories. We encourage all entrants to set a time each year to connect one-on-one with a member of the ANA International ECHO Awards team to explore best practices, ask questions, and ensure all categories and entry fields have been leveraged. We cannot not make specific recommendation or changes to your entry details or content, but we are happy to share recommendations based on best practices. Request a meeting anytime via email to ECHOAwards@ana.net.
Call for Entries for the 2022 ANA International ECHO Awards will begin on July 19th, 2021.
NEW 2022 Sample Entry Form
Frequently Asked Questions
How do I enter the 2022 ANA International ECHO Awards?
The process is simple. CLICK HERE for more details.
Who can enter a campaign?
All ANA client-side members, marketing solutions provider members, and nonmembers are eligible to enter the International ECHO Awards.
What campaigns are eligible?
To be eligible the campaign must have run in market between September 1, 2020 – November 1, 2021.
Can I submit more than one campaign?
Yes. You can enter as many campaigns in as many categories as you wish. Entering your campaign into more than one category will increase your chances of winning, but it is important to clearly explain why it is appropriate for each category to improve your chances with the judges.
When are the deadlines?
- Early-Bird deadline: September 13th, 2021
- Entry Period Ends: October 11th, 2021
- Late Entry Deadline: November 1st, 2021
What are the entry fees for each entry?
- Up to Early Bird Deadline: $300/$475
- After Early Bird Deadline: $375/$550
- Late Entries: $450/$625
Do I need to pay by credit card?
You may request an invoice for payment when checking out. It does not need to be credit card payment.
Once I pay and enter my submission for approval, can I make further edits?
No. We urge you to review everything and ensure the contact info is correct, activation dates are correct, and there is no mention of the agency name. If something urgently needs updating, please contact us at ECHOawards@ana.net.
When will my campaigns be judged and winners announced?
Judging begins in November 2021 and concludes in February 2022. The 2022 winners will be announced at the International ECHO Awards Gala taking place on March 28, 2022, in Orlando, FL where we honor the best data-inspired marketing in the world.
What do I need to complete my entry?
You will need to fully complete the Case Study Entry Form. You will also need to upload supporting creative materials (images, videos, audio) for your campaign. At least one image or video is required. We also have a preview entry form available so you can gather all the correct material prior to beginning your online entry. To view a sample of the entry form, please click here.
Can I view my submission before finalizing?
You can view your in-progress application by clicking on the "My Applications" link on the left side of your screen and clicking "Edit" to make updates.
How often can I edit my entry?
You have access to edit and update your entry as often as you would like until you click "Checkout" (finalize and pay for any entries in your shopping cart). Once you have submitted your entry, you will only have access to the read-only file. All entries must be finalized and submitted before the deadline. All entries not finalized before the deadline will not be judged.
Can I submit a link/URL of a website or microsite that was used in the campaign?
Yes, you can enter a link in the URL field in entry case study. However, please be sure the link is live and will be live until March 28, 2022 (after the winners have been announced and viewed). Some judges prefer viewing all the materials in the case study and not linking to a separate window, so we recommend taking screen grabs of the site and putting them in a PDF and uploading the PDF to your case study, if possible.
Can I print my International ECHO entry?
Yes. To print your entry while you are still working on it, please press the Ctrl/Command key and the P key. This will print the page you are on. Please click through each page of your application and press Ctrl/Command + P to print each part. Once your entry is marked as "Complete," you will be able to print your entire International ECHO entry at once. To complete your entry, you must Checkout and pay for your entry. Then you will be able to print using the "Print" link.
Can others on my team view entries before they are submitted?
Yes. If you provide others with your International ECHO Awards entry system login information, they can log in to your account and see your entries. You may also print your entries and share a hard copy.
If I am sending physical samples, when are they due?
Entries must be postmarked by November 1, 2021. All material should be labeled with the entry number (available on your invoice) and campaign name. One sample must be delivered per category. Address for mailing/shipping:
International ECHO Awards Submission Attn: Lisa Smith
Association of National Advertisers
155 East 44th Street, Floor 2
New York, NY 10017
We have a special situation with our submission and would like to include the AGENCY name, as it is part of the overall CSR campaign. Can we do so?
Unfortunately, there can be no mention of the agency name in any submissions. The rules state: Please remove all reference to the agency name in the entry text and all file uploads. The Awards reserve the right, in their sole discretion, to disqualify any entry that contains the agency name in the submission.
Our agency name is mentioned in the video. Is that allowed?
Unfortunately, there can be no mention of the agency name in any submissions or collateral uploaded to support your submission. The rules state: Please remove all reference to the agency name in the entry text and all file uploads. The Awards reserve the right, in their sole discretion, to disqualify any entry that contains the agency name in the submission.
What if my campaign results are not in before the regular deadline?
Enter as many results as you can at that point in time (i.e., selling results) and indicate that your final results were not available before your submission. There must be some results included to qualify.
What if my results are confidential?
The International ECHO Awards are judged on results. Your entry should have at the minimum indices to show the judges the results or handled in such a way to not create any confidentiality issues for you.
What should I do if my client does not want to share results?
Consider including additional program goals that may have been unspoken secondary goals, or even sub-goals. Make sure that the results that you are able to share connect to your program goals in some capacity. For example, perhaps convert results to an index versus goal, so we can see the value that the delivered demonstrated.
When will I know if my campaign is among the finalists?
The ANA will notify the specified contact that your campaign is among the winners, but you will not know your ranking (Gold, Silver, or Bronze). The rankings will be announced at the International ECHO Awards Gala March 28, 2022, in Orlando, FL.
Are there gold, silver, bronze awards in every category?
The bar set by the jury in determining which submissions were worthy of International ECHO Awards has never been higher – a threshold of achievement needs to be met to earn a Gold, Silver or Bronze International ECHO Award. Some categories will not be awarding all three levels of International ECHOs and some categories may not achieve award winners at all.
Can I review winning entries from previous years?
Yes. Please visit the 2021 Winners Gallery.
All ANA members can log into the Marketing Knowledge Center on ana.net to review previous winning case studies. Sample winning case studies may be reviewed here.
When and where will the International ECHO Awards be presented?
The 2022 ANA International ECHO Awards will be presented live March 28, 2022 in Orlando, FL.
How do I become a sponsor of the ANA International ECHO Awards?
Sponsorship packages are available, can be customized and tailored to meet your company's business needs. To learn how to become a sponsor or for more information on sponsorship, please contact Wilson Vargas at email@example.com.
How do I become an ANA member?
To learn how to become a member or for more information on membership, please click here.
Terms and Conditions
Click here to read the entry rules.