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ECHO Interview Series
Kate Torrance, SickKids Foundation

 

Hosted by 2020 International ECHO Awards Presenting Sponsor, Facebook, we interviewed ECHO winner Kate Torrance, Director, Integrated Brand Marketing at SickKids Foundation. In this interview, Kate shares insights on their effort that involved a strategic use influencers and social media to initiate the largest, healthcare fundraising initiative in Canadian history. Their work garnered 3 Gold ECHO Awards this year.

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