CEO & Owner
Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns for 35 years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Hawthorne Advertising is a Women Owned Business, a certified Great Place to Work, and on the Inc. 5000 List. In addition, Jessica was named the EY Entrepreneur of the Year in Greater Los Angeles as a Transformational Leader.
Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo and others.
Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University and a Cum Laude Bachelors degree from UCLA's School of Arts and Architecture. Jessica is a member of many professional organizations and serves on several boards including YPO/Young Presidents’ Organization Pacific U.S. Regional Board, YPO Los Angeles Board, YPO Global Editorial Advisory Board, Association of National Advertisers ECHO Awards Board, and is a Climate Change Reality Ambassador. She and resides in Los Angeles with her husband, son and daughter.