Director of Data Management
With over 25 years of overall agency fundraising experience, Angella brings her knowledge of data intelligence and donor-centric insights to the Data Services group at Brewer Direct, a full-service direct marketing agency and fundraising consultancy. She has had the pleasure of working with charitable organizations such as Rescue Missions, Food Banks, World Vision, Operation Smile, Salvation Army and Best Friends Animal Society. Angella also serves as a judge, current Board member and past Board of Governors Vice Chair/Judging Chair for the International ECHO Awards.
Angella studied Marketing Communications and received her BA from California State University at Fullerton. Her journey after college was diving into automotive marketing, banking, and political fundraising. Her foray into charitable fundraising came with her work with Russ Reid in Pasadena CA for 21 years, functioning as buyer, traffic, data services and Vice President of Production and Data.
At Brewer Direct, Angella takes the lead on providing quality service on donor data, studying trends, and working with industry leaders on how to best gather and distribute results. Her team also handles donor selection and analysis in support of the agency’s marketing campaigns. Her vision for her data team is to build stronger research and analysis within the agency.