[Skip to Content]

 

THE ECHO WINNERS.
LEADERS OF GREAT.
 

2018 ECHO Award Winners

Diamond ECHO Award

USPS Gold Mailbox Award

Sector Categories

Automotive

  • Gold: The Stagecoach of the Desert Cowboys: Proximity Barcelona for SKODA Spain (Spain)
  • Silver: Just Ask a Golf Driver: TRACK DDB for Volkswagen Canada (Canada)
  • Bronze: Ever After: Proximity Barcelona for Audi Spain (Spain)
  • Runner-Up: Road to Success: Reaktion for Renault (Sweden)
  • Runner-Up: Up! | How To: Proximity Brasil for Volkswagen (Brazil)

Business Products and Services

  • Gold: The Original Brushes of Edvard Munch: Abby Priest for Adobe (Sweden)
  • Silver: Addressing the Problem: Ogilvy UK for What3Words (U.K.)
  • Bronze: ITM Go Fish!: justONE for ITM (New Zealand)
  • Runner-Up: MAX WIPE: La Q for CMPC (Chile)
  • Runner-Up: The Magic of Mail: LIDA for Royal Mail MarketReach (U.K.)

Consumer Products and Services

  • Gold: Pedigree SelfieSTIX: Colenso BBDO for MARS NZ (New Zealand)
  • Silver: USPS Operation Santa: MRM//McCann New York for United States Postal Service (U.S.)
  • Bronze: Asperos (Rough): Wiper for Philips (Argentina)
  • Runner-Up: ThinkGeek “Versus” Holiday Campaign: Harte Hanks for ThinkGeek/GameStop (U.S.)
  • Runner-Up: Dove Dry Shampoo: Initiative Russia for Unilever (Russia)

Financial and Insurance

  • Gold: Citigold Circle: Trust-Based Growth Engine (Asia): Shift for Citi, Asia Regional Office (India)
  • Silver: Fill the Gaps with K&H Bank!: OMD Hungary for K&H Bank (Hungary)
  • Bronze: Your Business by the Numbers: Small Business e-Newsletter: ERGO Interactive for American Express (U.S.)
  • Runner-Up: HDFC Bank: Banking on Local Search: SingleInterface for HDFC Bank (India)
  • Runner-Up: #IWillDriveYouHome: Ogilvy for ICICI Lombard (U.S.)

Not-for-Profit

  • Gold: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Silver: Help “Someone Else”: PriMedia Inc./Nail Communications for Rhode Island Blood Center (U.S.)
  • Bronze: Better Destinations (Mejores Destinos): Qendar: RappArgentina for UNICEF Argentina (Argentina)
  • Runner-Up: Energy Broadcast System: Barefoot Proximity for Flying Pig Marathon (U.S.)
  • Runner-Up: ByeBye2Pesos: Rapp Argentina for Haciendo Lios (Argentina)

Pharmaceutical and Health Care

  • Gold: Blink to Speak: TBWA\India for Asha Ek Hope Foundation (India)
  • Silver: The Period Challenge: Creuna for Essity Personal Care (Sweden)
  • Bronze: Aetna We Join You: Ogilvy for Aetna (U.S.)
  • Runner-Up: Even a Trace Can Be Deadly: Patients and Purpose for Food Allergy Research and Education (FARE) (U.S.)
  • Runner-Up: BARIÁTRICA UC: La Q for CLINICA UC CHRISTUS (Chile)

Publishing, Entertainment, and Media

  • Gold: The WSJ Propensity-Led Dynamic Paywall Model: The Wall Street Journal — “In House” for The Wall Street Journal (U.S.)
  • Silver: Daughter’s Diary: Jagran Prakashan Ltd for Dainik Jagran (India)
  • Bronze: Adha Glass Pani: Jagran Prakashan Ltd. for Dainik Jagran (India)
  • Runner-Up: Election Campaign: Proximity London for The Economist (U.K.)
  • Runner-Up: Evil Comes Home: Merkle for Sony (U.S.)

Retail and Direct Sales

  • Gold: Oddly IKEA: Ogilvy for IKEA (U.S.)
  • Silver: McDonald’s McGoal: TRACK DDB for McDonald’s Canada (Canada)
  • Bronze: Consumer Day Brazil Experience: Jotacom for Buscape Company (Brazzil)
  • Runner-Up: Follow the Arches: Cossette for McDonald’s Restaurants of Canada Ltd. (Canada)
  • Runner-Up: Houlihan’s Customer-Centric Marketing: Cogensia for Houlihan’s (U.S.)

Technology and Communications

  • Gold: Beautifully Bilingual: Gallegos United for Comcast Xfinity (U.S.)
  • Silver: #Whatmakesgreat: Ogilvy UK for IBM (U.K.)
  • Bronze: A Digital Affair: Klausen + Partners A/S for Telia Enterprise, Denmark (Denmark)
  • Runner-Up: Stop Stopgap Solutions: Ambition for EG (Denmark)
  • Runner-Up: An Intelligent E-mailer to Sell Asus’ Intelligent Phone: Fulcro Consulting Pvt. Ltd. for Asus India Pvt. Ltd. (India)

Travel and Hospitality

  • Gold: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Silver: KLM Amsterdam Sneaker: Pool Kommunikationsbyrå AB for KLM (Denmark)
  • Bronze: Ready to Travel: Proximity London for Virgin Holidays (U.K.)
  • Runner-Up: #inLOVEwithSWITZERLAND: iProspect India for Switzerland Tourism (India)
  • Runner-Up: Singapore Tourism Board: Passion Made Possible: Hungama Digital Services for Singapore Tourism Board (India)

Channel Categories

Best Use of Direct Mail

  • Gold: Welly Beans: Colenso BBDO for Visa NZ (New Zealand)
  • Silver: Netflix Dinners: Colenso BBDO for Spark New Zealand (New Zealand)
  • Bronze: Mail Sent Directly from the Forest: Agentur am Flughafen for Schöb AG (Switzerland)
  • Runner-Up: Addressing the Problem: Ogilvy UK for What3Words (U.K.)
  • Runner-Up: Push the Button!: Lebowski for Nethouse (Sweden)

Best Use of Email

  • Gold: Ready to Travel: Proximity London for Virgin Holidays (U.K.)
  • Silver: Your Business by the Numbers: Small Business e-Newsletter: ERGO Interactive for American Express (U.S.)
  • Bronze: ThinkGeek “Versus” Holiday Campaign: Harte Hanks for ThinkGeek/GameStop (U.S.)
  • Runner-Up: AT&T Onboarding Campaign: Javelin for AT&T (U.S.)
  • Runner-Up: Google Assistant Newsletter Campaign: Epsilon Agency for Google Assistant (U.S.)

Best Use of Experiential

  • Gold: The Stagecoach of the Desert Cowboys: Proximity Barcelona for SKODA Spain (Spain)
  • Silver: Energy Broadcast System: Barefoot Proximity for Flying Pig Marathon (U.S.)
  • Bronze: databloom: Publicis.Sapient for Publicis.Sapient (self-promotion) (The Netherlands)
  • Runner-Up: The Most Prosperous ATM: Colenso BBDO for Bank of New Zealand (New Zealand)
  • Runner-Up: Hello Real People: Ogilvy for Motorola (U.S.)

Best Digital Destination

  • Gold: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Silver: Our Neighbourhood: Magnetix Linked by Isobar for danbolig (Denmark)
  • Bronze: Family Tree: Cossette for SickKids Foundation (Canada)
  • Runner-Up: Rin Career Ready Academy: Digitas India for Unilever (India)
  • Runner-Up: Just Ask a Golf Driver: TRACK DDB for Volkswagen Canada (Canada)

Best Use of Immersive Technology

  • Gold: Pedigree SelfieSTIX: Colenso BBDO for MARS NZ (New Zealand)
  • Silver: Earthquake Simulator: Ogilvy for FM Global (U.S.)
  • Bronze: On Hold Music Band Live: Shackleton for Shackleton (Spain)
  • Runner-Up: AR Sports: A Mixed Reality Football Experience: Publicis.Sapient for Deutsche Telekom (Spain)
  • Runner-Up: RexBot Educates India’s Youth on Healthy Sex: Interactive Avenues for Reckitt Benckiser (India)

Best Use of Mobile

  • Gold: Pedigree SelfieSTIX: Colenso BBDO for MARS NZ (New Zealand)
  • Silver: Energy Broadcast System: Barefoot Proximity for Flying Pig Marathon (U.S.)
  • Bronze: #PowerlessQueen: WATConsult for Project Nanhi Kali (India)
  • Runner-Up: #HoliNotHooliganism: Ogilvy India Group for Reliance General Insurance (India)
  • Runner-Up: Building India’s First Online Platelet Donor Community: Interaction One Solutions Pvt. Ltd. for Godrej Consumer Products Limited (India)

Best Use of Search/Display

  • Gold: Energy Without Boundaries: Barefoot Proximity for APX (US)
  • Silver: Stop Stopgap Solutions: Ambition for EG (Denmark)
  • Bronze: Tailor-Made Algorithms that Grow Business: MediaCom and GroupM for Shoe-d-vision (Denmark)
  • Runner-Up: Rexona My Move: BRM Grandes Interacciones for Rexona (Colombia)
  • Runner-Up: Dominating the Top Position on Google Search — Innovative SEO: INFIDIGIT Consultants Pvt. Ltd. for Myntra Designs Pvt. Ltd. (India)

Best Use of Social Media

  • Gold: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Silver: The All in Promo: David for NOBLEX (Newsan argentina) (Argentina)
  • Bronze: #WearTheCrown with Cream Silk: MINDSHARE PHILIPPINES for UNILEVER PHILIPPINES (Philippines)
  • Runner-Up: Haunted M&M’s: Colenso BBDO for MARS NZ (New Zealnad)
  • Runner-Up: Oddly IKEA: Ogilvy for IKEA (U.S.)

Best Use of Video

  • Gold: SickKids VS: All In: Cossette for SickKids Foundation (Canada)
  • Silver: Video First Content Strategy: NA for Mahindra Holidays (India)
  • Bronze: SUNSILK CHEERKADA: MINDSHARE PHILIPPINES for UNILEVER PHILIPPINES (Philippines)
  • Runner-Up: Consumer Day Brazil Experience: Jotacom for Buscape Company (Brazil)
  • Runner-Up: RCI: A Very Special Welcome: Marketdata for Banco RCI Brasil (Brazil)

Craft Categories

Art Direction

  • Gold: Type with Pride: Ogilvy for NewFest and NYC Pride (U.S.)
  • Silver: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Bronze: Follow the Arches: Cossette for McDonald’s Restaurants of Canada Ltd. (Canada)
  • Runner-Up: databloom: Publicis.Sapient for Publicis.Sapient (self-promotion) (The Netherlands)
  • Runner-Up: Family Tree: Cossette for SickKids Foundation (Canada)

Artificial Intelligence/Machine Learning

  • Gold: Striding On with HKJC: PHD Hong Kong for The Hong Kong Jockey Club (Hong Kong)
  • Silver: #Whatmakesgreat: Ogilvy UK for IBM (U.K.)
  • Bronze: Air Canada: Persado for Air Canada (Canada)
  • Runner-Up: Martini DJ Bot: Proximity London for Bacardi (U.K.)
  • Runner-Up: The Discovered: Ogilvy for IBM (U.S.)

Content

  • Gold: Get Better Gifts: Cossette for SickKids Foundation (Canada)
  • Silver: Sanskarshala: Jagran Prakashan Ltd. for Dainik Jagran (India)
  • Bronze: HOME ABOARD. Welcome Home.: Proximity Madrid for Pullmantur Cruceros (Spain)
  • Runner-Up: Road to Success: Reaktion for Renault (Sweden)
  • Runner-Up: Ever After: Proximity Barcelona for Audi Spain (Spain)

Special Categories

Campaign for Social Good

  • Gold: USPS Operation Santa: MRM//McCann New York for United States Postal Service (U.S.)
  • Silver: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Bronze: Help “Someone Else”: PriMedia Inc./Nail Communications for Rhode Island Blood Center (U.S.)
  • Runner-Up: ByeBye2Pesos = Rapp Argentina for Haciendo Lios (Argentina)
  • Runner-Up: Type with Pride: Ogilvy for NewFest & NYC Pride (U.S.)

Campaign under $250,000

  • Gold: Family Tree: Cossette for SickKids Foundation (Canada)
  • Silver: Pedigree SelfieSTIX: Colenso BBDO for MARS NZ (New Zealand)
  • Bronze: Addressing the Problem: Ogilvy UK for What3Words (U.K.)
  • Runner-Up: ThinkGeek “Versus” Holiday Campaign: Harte Hanks for ThinkGeek/GameStop (U.S.)
  • Runner-Up: The Blind Faith-Upgrade: Isobar India for Hotel Ramada (India)

Customer Acquisition Campaign

  • Gold: SickKids VS: All In: Cossette for SickKids Foundation (Canada)
  • Silver: Better Destinations (Mejores Destinos): Qendar: RappArgentina for UNICEF Argentina (Argentina)
  • Bronze: Oddly IKEA: Ogilvy for IKEA (U.S.)
  • Runner-Up: HOUSE PARTY AT THE WEHRLE’S: Agentur am Flughafen for Domus Leuchten & Möbel AG (Switzerland)
  • Runner-Up: Beautifully Bilingual: Gallegos United for Comcast Xfinity (U.S.)

Customer-Centric Campaign

  • Gold: Ready to Travel: Proximity London for Virgin Holidays (U.K.)
  • Silver: Just Ask a Golf Driver: TRACK DDB for Volkswagen Canada (Canada)
  • Bronze: Oddly IKEA: Ogilvy for IKEA (U.S.)
  • Runner-Up: Beautifully Bilingual: Gallegos United for Comcast Xfinity (U.S.)
  • Runner-Up: Your Business by the Numbers: Small Business e-Newsletter: ERGO Interactive for American Express (U.S.)

Data-inspired Intelligence

  • Gold: Destination Pride: FCB/SIX for PFLAG Canada (Canada)
  • Silver: Patron Cocktail Lab: Publicis.Sapient for The PatronSpirits Company (U.S.)
  • Bronze: Content Darwinism: Proximity London for Procter & Gamble (U.K.)
  • Runner-Up: Our Neighbourhood: Magnetix Linked by Isobar for danbolig (Denmark)
  • Runner-Up: How JetPrivilege Reached Out to Drive Redemption: NA for Jet Privilege Pvt. Ltd (India)

Data-inspired Targeting

  • Gold: Energy Broadcast System: Barefoot Proximity for Flying Pig Marathon (U.S.)
  • Silver: Volvo: The Right Part at the Right Time: Marketdata for Volvo Trucks (Brazil)
  • Bronze: The Ultimate Data Machine: Cadreon for BMW (U.S.)
  • Runner-Up: Family Tree: Cossette for SickKids Foundation (Canada)
  • Runner-Up: PatronCocktail Lab: Publicis.Sapient for The PatronSpirits Company (U.S.)

Integrated Campaign

  • Gold: Pedigree SelfieSTIX: Colenso BBDO for MARS NZ (New Zealand)
  • Silver: SickKids VS: All In: Cossette for SickKids Foundation (Canada)
  • Bronze: Election Campaign: Proximity London for The Economist (U.K.)
  • Runner-Up: Save the Food: Phase Two: Publicis.Sapient for Ad Council (U.S.)
  • Runner-Up: Durex Jeans: Havas Worldwide India Pvt. Ltd. for Reckitt Benckiser (India)

Loyalty or Retention Campaign

  • Gold: Ready to Travel: Proximity London for Virgin Holidays (U.K.)
  • Silver: Launch of the Airpoints Partner Coalition: Air New Zealand: TRACK New Zealand for Air New Zealand (New Zealand)
  • Bronze: enelpremia 3.0: Gruppo Roncaglia for Enel Energia (Italy)
  • Runner-Up: Communication Saves Lives: Proximity London for RNLI (U.K.)
  • Runner-Up: Just Ask a Golf Driver: TRACK DDB for Volkswagen Canada (Canada)

Best Use of Technology

  • Gold: Safe Cap: GTB Brazil for Ford Trucks of Brazil (Brazil)
  • Silver: Energy Broadcast System: Barefoot Proximity for Flying Pig Marathon (United States)
  • Bronze: #Whatmakesgreat: Ogilvy UK for IBM (U.K.)
  • Runner-Up: Martini DJ Bot: Proximity London for Bacardi (U.K.)
  • Runner-Up: Destination Pride: FCB/SIX for PFLAG Canada (Canada)

2017 ECHO AWARD WINNERS

2017 Diamond ECHO Award

  • 100 Today: Cossette for SickKids Foundation (Canada)

2017 Gold Mailbox Award, Sponsored by USPS

Sector Categories

Automotive

  • Gold: The doll that chose to drive: Proximity Barcelona for Audi Spain (Spain)
  • Silver: 4MATIC Adaptive Book: Gruppo Roncaglia for Mercedes-Benz (Italy)
  • Bronze: Toyota 4Runner Wilderness Therapy: RAPP Los Angeles for Toyota (U.S.)
  • Runner-Up: Repurchase Campaign: Clemenger BBDO Melbourne for Mercedes-Benz Australia (Australia)
  • Runner-Up: Volvo: Sunday Drive Roulette: Republik New Zealand for Volvo New Zealand (New Zealand)

Business Products and Services

  • Gold: Adobe Stock Apparel: Abby Priest for Adobe (Sweden)
  • Silver: The World’s First Real Cable Sweater!: Mecka for Nexans Sweden (Sweden)
  • Bronze: The Cognitive Dress: Ogilvy New York for IBM (U.S.)
  • Runner-Up: Return to Sender: btb.agency for e-nettet (Denmark)
  • Runner-Up: Gaudi Creates with Watson: Ogilvy New York for IBM (U.S.)

Consumer Products and Services

  • Gold: Snickers Hungerithm: Clemenger BBDO Melbourne for Mars Chocolate Australia (Australia)
  • Silver: Pedigree Child Replacement Programme: Colenso BBDO for MARS (New Zealand)
  • Bronze: Language Choice: GALLEGOS United for Comcast Corporation (U.S.)
  • Runner-Up: DB Export Beer Bottle Sand: Colenso BBDO for DB Breweries (New Zealand)
  • Runner-Up: Unitec NZ Takes the Classroom to the People: Republik New Zealand for Unitec New Zealand (New Zealand)

Insurance

  • Gold: Healthy by Sovereign: Chemistry Interaction for Sovereign Insurance (New Zealand)
  • Silver: Meet Graham: Clemenger BBDO Melbourne for Transport Accident Commission Victoria (Australia)
  • Bronze: State Click. Pop. Win.: Chemistry Interaction for IAG New Zealand (New Zealand)
  • Runner-Up: Burglary Warning Mailshot for Swiss Insurance Company: Agentur am Flughafen for Helvetia Insurance (Sweden)
  • Runner-Up: Right Here for Canterbury: Chemistry Interaction for IAG New Zealand (New Zealand)

Financial Products and Services

  • Gold: How Old Will You Be?: Colenso BBDO for Bank of New Zealand (New Zealand)
  • Silver: The Christmas Truce: Carrefour Financial Services: SHACKLETON for Carrefour Financial Services (Spain)
  • Bronze: Wednesday. The New Friday.: Javelin Agency for ACE Cash Express (U.S.)
  • Runner-Up: Click Banco de Varejo Itau (A Great Behavior Change): RAPP Brazil for Itaú Unibanco SA (Brazil)
  • Runner-Up: Superpower to All — Comic: SHACKLETON for ABANCA (Spain)

Not-for-Profit

  • Gold: The Call that Comes After: FCB/SIX for Drug Free Kids Canada (Canada)
  • Silver: Down Syndrome Answers: FCB Canada for Canadian Down Syndrome Society (Canada)
  • Bronze: SKIN MEMORIES: BBDO Belgium for EUROMELANOMA (Belgium)
  • Runner-Up: 100 Today: Cossette for SickKids Foundation (Canada)
  • Runner-Up: Help Us Fill the Emptiness: Cossette for Garde-Manger Pour Tous (Canada)

Pharmaceutical and Healthcare

  • Gold: Cincinnati Children’s Sports Medicine and Orthopaedics Digital Campaign: Barefoot Proximity for Cincinnati Children’s Hospital (U.S.)
  • Silver: 80ml: Det/Rippler for Gedeon Richter (Sweden)
  • Bronze: Orgasm for all: SHACKLETON for Durex (Spain)
  • Runner-Up: Entyvio Launch Campaign: Pathway for Takeda Pharmaceuticals/Entyvio (U.S.)
  • Runner-Up: CFDaily App: Patients and Purpose for Vertex Pharmaceuticals Incorporated (U.S.)

Publishing/Entertainment/Media

  • Gold: No Metro: SHACKLETON for Sony Pictures Spain (Spain)
  • Silver: You’ve Gotta Have a Team: BMF for Football Federation Australia (Australia)
  • Bronze: The Chase: Ogilvy New York for NASCAR (U.S.)
  • Runner-Up: Elle Style Awards 360 Experience: Harte Hanks for Samsung Mobile (U.S.)
  • Runner-Up: Get the Big Picture: TRY for Aftenposten (Norway)

Retail and Direct Sales

  • Gold: Give Registry: Clemenger BBDO Melbourne for Myer (Australia)
  • Silver: Great Clips Campaign 2017: Stone Arch Bridge Group | Sparkfly | STIRISTA | CCG for Great Clips (U.S.)
  • Bronze: Buscapé Black Friday Live: Jotacom for Buscapé Company (Brazil)
  • Runner-Up: Gotcha! Brings Them Back to the Store: Grand Design Co Ltd for Gotcha!mall Clients (Japan)
  • Runner-Up: The Smile Converter: J. Walter Thompson for Johnson and Johnson (Italy)

Technology and Communications

  • Gold: Language Choice: GALLEGOS United for Comcast Corporation (U.S.)
  • Silver: The Great Gig Hunt: Smicker for Halebop (Sweden)
  • Bronze: World Password Day 2016: Big Monocle for Intel (U.S.)
  • Runner-Up: Christmas Spotlights: Hjaltelin Stahl for Det Kriminalpræventive Råd and Trygfonden (Denmark)
  • Runner-Up: Inmarsat Aviation: Bring it On: OgilvyOne Business for Inmarsat Aviation (U.K.)

Transportation and Hospitality/Travel

  • Gold: The Swedish Number: INGO for Swedish Tourist Association (Sweden)
  • Silver: Contiki Squad: Chemistry Interaction for Contiki New Zealand (New Zealand)
  • Bronze: Shaadi by Marriott: OgilvyOne Worldwide for Marriott International (India)
  • Runner-Up: Avianca Última Hora: BRM for Avianca (Columbia)
  • Runner-Up: Happy Apps: Cogensia for Houlihan’s Restaurant Group (U.S.)

Channel Categories

Best Use of Direct Mail

  • Gold: Hockår: the First Multifunctional Image Brochure Mailing: Agentur am Flughafen for by marei Einrichtungskonzepte AG (Switzerland)
  • Silver: Adobe Stock Apparel: Abby Priest for Adobe (Sweden)
  • Bronze: Superpower to All — Comic: SHACKLETON for ABANCA (Spain)
  • Runner-Up: XFINITY On Campus Direct Mail: Agency M for Comcast (Comcast)
  • Runner-Up: The First Ever Car Catalogue Made by Kids, for Kids: Proximity Madrid for Renault (Spain)

Best Use of DRTV/Video

  • Gold: The Call that Comes After: FCB/SIX for Drug Free Kids Canada (Canada)
  • Silver: The Chase: Ogilvy New York for NASCAR (U.S.)
  • Bronze: The Doll that Chose to Drive: Proximity Barcelona for Audi Spain (Spain)
  • Runner-Up: Las Vidas de Mario (The Lives of Mario): matchpoint for Shire Pharmaceuticals (Spain)
  • Runner-Up: AXELERATE 2.0: The Journey of Self Discovery: OgilvyOne Indonesia for AXE- Unilever Indonesia (Indonesia)

Best Use of Email

  • Gold: Hilton Honors Anniversary Email: Movable Ink for Hilton (U.S.)
  • Silver: Atlas 5M Email: Track DDB for Volkswagen Canada (Canada)
  • Bronze: Bluemix Knows. Dynamic Delivers.: Ogilvy & Mather for IBM Bluemix (U.S.)
  • Runner-Up: 360° Passion: Purina’s Customer Engagement: Contactlab for Nestlé Purina (Italy)
  • Runner-Up: CAT: Liberty Mutual Insurance Marketing for Liberty Mutual Insurance (U.S.)

Best Use of Experiential

  • Gold: DB Export Beer Bottle Sand: Colenso BBDO for DB Breweries (New Zealand)
  • Silver: Teddy Gun: FCB Chicago for Illinois Council Against Handgun Violence (U.S.)
  • Bronze: The Swedish Number: INGO for Swedish Tourist Association (Sweden)
  • Runner-Up: Meet Graham: Clemenger BBDO Melbourne for Transport Accident Commission Victoria (Australia)
  • Runner-Up: Travel Agency for the Imagination: FCB Chicago for Radio Flyer Inc. (U.S.)

Best Use of Mobile

  • Gold: The Call that Comes After: FCB/SIX for Drug Free Kids Canada (Canada)
  • Silver: The Swedish Number: INGO for Swedish Tourist Association (Sweden)
  • Bronze: Blind Spot: PKP BBDO, Austria for Light for the World — NGO — Austria (Austria)
  • Runner-Up: Ariel Impossible Made Possible: Mobitainment and Brainbow Conscious Creatives for Ariel (P&G) (South Africa)
  • Runner-Up: #NotMusicToMyEars: OgilvyOne Worldwide Pvt. Ltd. for Love Matters (India)

Best Use of Search/Display

  • Gold: The Annoying Lump: Colenso BBDO for New Zealand Breast Cancer Foundation (New Zealand)
  • Silver: Down Syndrome Answers: FCB Canada for Canadian Down Syndrome Society (Canada)
  • Bronze: The Banner Ad that Can See What You See: MRM//McCann Sweden for Vattenfall (Sweden)
  • Runner-Up: Cincinnati Children’s Sports Medicine and Orthopaedics Digital Campaign: Barefoot Proximity for Cincinnati Children’s Hospital (U.S.)
  • Runner-Up: Mercedes-Benz Mobilo Service Plus: H2H for Mercedes Benz (Italy)

Best Use of Social Media

  • Gold: Snickers Hungerithm: Clemenger BBDO Melbourne for Mars Chocolate Australia (Australia)
  • Silver: Teddy Gun: FCB Chicago for Illinois Council Against Handgun Violence (U.S.)
  • Bronze: You’ve Gotta Have a Team: BMF for Football Federation Australia (Australia)
  • Runner-Up: Gatorade Drives High Social Engagement: Resolution Media for Gatorade (U.S.)
  • Runner-Up: No Metro: SHACKLETON for Sony Pictures Spain (Spain)

Best Use of Virtual Reality/Augmented Reality

  • Gold: Inmarsat Aviation: Bring it On: OgilvyOne Business for Inmarsat Aviation (U.K.)
  • Silver: Unitec NZ Takes the Classroom to the People: Republik New Zealand for Unitec New Zealand (New Zealand)
  • Bronze: Meet Graham: Clemenger BBDO Melbourne for Transport Accident Commission Victoria (Australia)
  • Runner-Up: Elle Style Awards 360 Experience: Harte Hanks for Samsung Mobile (U.S.)
  • Runner-Up: The Great Gig Hunt: Smicker for Halebop (Sweden)

Best Web/Ecommerce

  • Gold: Las Vidas de Mario (The Lives of Mario): matchpoint for Shire Pharmaceuticals (Spain)
  • Silver: Next Gen: SapientRazorfish for T-Mobile (U.S.)
  • Bronze: Joe’s Kansas City E-Comm Launch: emfluence for Joe’s Kansas City Bar-B-Que (U.S.)
  • Runner-Up: Mercedes-Benz Mobilo Service Plus: H2H for Mercedes Benz (Italy)
  • Runner-Up: New MINI Cabrio Stay Open: RAPP for MINI (Brazil)

Craft Categories

Art Direction

  • Gold: Travel Agency for the Imagination: FCB Chicago for Radio Flyer Inc. (U.S.)
  • Silver: The Periodic Table: Something to Sing About: Ogilvy New York for The Chemours Company (U.S.)
  • Bronze: Geeking Out with Arby’s: Moxie/ROAR for Arbys Restaurant Group- Inc. (U.S.)
  • Runner-Up: Adobe Stock Apparel: Abby Priest for Adobe (Sweden)
  • Runner-Up: The Doll that Chose to Drive: Proximity Barcelona for Audi Spain (Spain)

Best Use of Data and Analytics

  • Gold: Snickers Hungerithm: Clemenger BBDO Melbourne for Mars Chocolate Australia (Australia)
  • Silver: Healthy by Sovereign: Chemistry Interaction for Sovereign Insurance (New Zealand)
  • Bronze: Meet Graham: Clemenger BBDO Melbourne for Transport Accident Commission Victoria (Australia)
  • Runner-Up: XFINITY’s Bad Weather Trigger: DigitasLBi for Comcast (U.S.)
  • Runner-Up: Cutting Edge Lead Generation: Klausen+Partners for Struers (Denmamrk)

Best Artificial Intelligence

  • Gold: Gifts When You Need (GWYN), AI-Powered Online Gift Concierge: 1-800-Flowers.com for 1-800-Flowers.com- Inc. (U.S.)
  • Silver: Get Your Taxes Won with Watson: Internal H&R Block for H&R Block (U.S.)
  • Bronze: On Air with Aristocrat: When Cricketers Turned Luggage Experts: ibs for VIP Industries Ltd. (India)

Content

  • Gold: Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge: Moxie for Georgia Center for Child Advocacy (U.S.)
  • Silver: USPS Irresistible Mail: MRM//McCann for USPS (U.S.)
  • Bronze: The Chase: Ogilvy New York for NASCAR (U.S.)
  • Runner-Up: You’ve Gotta Have a Team: BMF for Football Federation Australia (Australia)
  • Runner-Up: Geeking Out with Arby’s: Moxie/ROAR for Arbys Restaurant Group- Inc. (U.S.)

Special Categories

Best Campaign Under $250,000

  • Gold: The Swedish Number: INGO for Swedish Tourist Association (Sweden)
  • Silver: Teddy Gun: FCB Chicago for Illinois Council Against Handgun Violence (U.S.)
  • Bronze: Cincinnati Children’s Sports Medicine and Orthopaedics Digital Campaign: Barefoot Proximity for Cincinnati Children’s Hospital (U.S.)
  • Runner-Up: The Biggest Sports Endorsement Deal of All Time: FCB Chicago for Archer+Wolf (U.S.)
  • Runner-Up: #NotMusicToMyEars: OgilvyOne Worldwide Pvt. Ltd. for Love Matters (India)

Best Customer Acquisition Campaign

  • Gold: 100 Today: Cossette for SickKids Foundation (Canada)
  • Silver: DB Export Beer Bottle Sand: Colenso BBDO for DB Breweries (New Zealand)
  • Bronze: Healthy by Sovereign: Chemistry Interaction for Sovereign Insurance (New Zealand)
  • Runner-Up: Language Choice: GALLEGOS United for Comcast Corporation (U.S.)
  • Runner-Up: Unitec NZ Takes the Classroom to the People: Republik New Zealand for Unitec New Zealand (New Zealand)

Best Customer-Centric Campaign

  • Gold: Avianca Última Hora: BRM for Avianca (Colombia)
  • Silver: Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge: Moxie for Georgia Center for Child Advocacy (U.S.)
  • Bronze: Snickers Hungerithm: Clemenger BBDO Melbourne for Mars Chocolate Australia (Australia)
  • Runner-Up: Superpower to All — Comic: SHACKLETON for ABANCA (Spain)
  • Runner-Up: The Great Gig Hunt: Smicker for Halebop (Sweden)

Best Integrated Campaign

  • Gold: 100 Today: Cossette for SickKids Foundation (Canada)
  • Silver: DB Export Beer Bottle Sand: Colenso BBDO for DB Breweries (New Zealand)
  • Bronze: Toyota 4Runner Wilderness Therapy: RAPP Los Angeles for Toyota (U.S.)
  • Runner-Up: Pedigree Child Replacement Programme: Colenso BBDO for MARS (New Zealand)
  • Runner-Up: Language Choice: GALLEGOS United for Comcast Corporation (U.S.)

Best Loyalty or Retention Campaign

  • Gold: From Commerce to Care: Abakus AB for If insurances AB (Sweden)
  • Silver: SAQ Inspire: Cossette for SAQ (Canada)
  • Bronze: XFINITY’s Your Moving Team: DigitasLBi for Comcast (U.S.)
  • Runner-Up: Little Garden: Colenso BBDO for Foodstuffs New Zealand (New Zealand)
  • Runner-Up: The Chase: Ogilvy New York for NASCAR (U.S.)

Best Use of Technology

  • Gold: Meet Graham: Clemenger BBDO Melbourne for Transport Accident Commission Victoria (Australia)
  • Silver: The Call that Comes After: FCB/SIX for Drug Free Kids Canada (Canada)
  • Bronze: Blind Spot: PKP BBDO, Austria for Light for the World — NGO — Austria (Austria)
  • Runner-Up: The Swedish Number: INGO for Swedish Tourist Association (Sweden)
  • Runner-Up: Verizon LIVE: Moxie for Verizon Wireless — Digital Operations (U.S.)

DMA Diversity/Inclusivity Award

  • Gold: The Doll that Chose to Drive: Proximity Barcelona for Audi Spain (Spain)
  • Silver: Las Vidas de Mario (The Lives of Mario): matchpoint for Shire Pharmaceuticals (Spain)
  • Bronze: #ExpressLove: Ogilvy New York for American Express (U.S.)
  • Runner-Up: Mekudeshet- Jerusalem Season of Culture: OPEN for Mekudeshet- Jerusalem Season of Culture (Israel)
  • Runner-Up: Business Beyond Bias: for SAP (U.S.)

2016 ECHO Award Winners

The Diamond ECHO Award

  • Diamond: Brewtroleum: Colenso BBDO for DB Breweries- DB Export (New Zealand)

ECHO Gold Mailbox Award

  • “RICG Gives” RICG for RICG (U.S.)

Sector Categories

Automotive 

  • Gold: Toyota Power-Up! With Jan: RAPP for Toyota Motor Sales- USA (U.S.)
  • Silver: Mercedes-Benz GLC launch: Clemenger BBDO Melbourne for Mercedes-Benz (Australia)
  • Bronze: Where’s Sportswagon?: DDB Canada (Toronto) for Volkswagen Canada (Canada)
  • Runner-Up: Super Heroes on Wheels: Beijing OgilvyOne Marketing Co.- Ltd. for FAW-VW Audi (China)
  • Runner-Up: Reduce Speed Dial: Colenso BBDO for Volkswagen New Zealand (New Zealand)

Business and Consumer Products

  • Gold: PEDIGREE Found: Colenso BBDO for MARS- PEDIGREE (New Zealand)
  • Silver: Brewtroleum: Colenso BBDO for DB Breweries- DB Export (New Zealand)
  • Bronze: Finger Lickin’ Good Edible Nail Polish: Ogilvy & Mather for Kentucky Fried Chicken (Hong Kong)
  • Runner-Up: The Wish Cloud: Hjaltelin Stahl for Post Danmark (Denmark)
  • Runner-Up: Fuji Xerox: A Golden Opportunity: Republik New Zealand for Fuji Xerox New Zealand (New Zealand)

Business and Consumer Services 

  • Gold: Champions League Pub Signs: OgilvyOne London for BT Sport Commercial (U.K.)
  • Silver: The Boys: Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group (Australia)
  • Bronze: The Officers Choice: OgilvyOne Worldwide for The National Defence Recruitment (Denmark)
  • Runner-Up: Bing Your Business: Wunderman Bienalto for Bing (Australia)
  • Runner-Up: Service Experts Summer 2015: Strategic America (SA) for Service Experts Heating & Air Conditioning (U.S.)

Energy and Utilities 

  • Gold: The Suncell Guide: MRM//McCann Stockholm for Sweden (Sweden)
  • Silver: Welcome Home, Z: M&C Saatchi Stockholm for E.ON (Sweden)
  • Bronze: Bill Holiday: 0.99 for Genesis Energy (New Zealand)
  • Runner-Up: S.O.S Network: Ogilvy & Mather- Hong Kong for Maxis Communications (Hong Kong)
  • Runner-Up: Rate My Roof: Clemenger BBDO Melbourne for Origin Energy (Australia)

Insurance and Financial Products and Services 

  • Gold: The Rich List: Director for SKAGEN Funds (Denmark)
  • Silver: The day that never happened: SHACKLETON for ABANCA (Spain)
  • Bronze: #DarkTravelTale: OgilvyOne Worldwide- Mumbai for Reliance General Insurance (India)
  • Runner-Up: Dreams Reclaimed: Ogilvy New York for Aetna (U.S.)
  • Runner-Up: No Brown M&Ms: Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc. (U.S.)

Not-for-Profit

  • Gold: The Last Word: Ogilvy & Mather- Hong Kong for WWF Hong Kong (Hong Kong)
  • Silver: The Write Thing: BBDO Belgium for Vlaamse Parkinson Liga (Flemish Parkinson Association) (Belgium)
  • Bronze: Change Hand: Volontaire for Hjärnfonden: The Swedish Brain Foundation (Sweden)
  • Runner-Up: Bully Ads: BIMM/Touche! for Canadian Safe School Network (Canada)
  • Runner-Up: World Vision Canada Bounceback: Russ Reid for World Vision Canada (U.S.)

Publishing/Entertainment/Media

  • Gold: The Hashtag 500: Ogilvy New York for NASCAR (U.S.)
  • Silver: Your Xbox Year in Review: Wunderman Seattle for Microsoft (U.S.)
  • Bronze: From flow TV to a personalized video ecosystem: Mediabroker for HBO Nordic (Denmark)
  • Runner-Up: Personal Billboards: bbdo belgium for JCDecaux (Belgium)
  • Runner-Up: Champions League Pub Signs: OgilvyOne London for BT Sport Commercial (U.K.)

Retail and Direct Sales

  • Gold: Halo 5 Guardians Puzzle Campaign: Wunderman Seattle for Microsoft (U.S.)
  • Silver: Backyard Burger King: Colenso BBDO for Burger King (New Zealand)
  • Bronze: Champions League Pub Signs: OgilvyOne London for BT Sport Commercial (U.K.)
  • Runner-Up: Synoptik Street Test: Hjaltelin Stahl for Synoptik (Denmark)
  • Runner-Up: myCountdown: building on success and going one better: Affinity ID for Countdown (New Zealand)

Technology and Communications 

  • Gold: Connection Day: Moxie for Verizon Wireless (U.S.)
  • Silver: Zero Waste: Bouvet advertising for VIASAT (Norway)
  • Bronze: Early Life: FCB Chicago for Cox Communications (U.S.)
  • Runner-Up: Copy of Inverting a pie-chart: OgilvyOne Worldwide- Mumbai for Vodafone Business Services (India)
  • Runner-Up: #Maketheteam: OgilvyOne London for IBM (U.K.)

Travel & Hospitality/Transportation

  • Gold: Lufthansa Runway to Success: MRM//McCANN- India for Lufthansa German Airlines (India)
  • Silver: Sunny Service Days: Dallas Fort Worth International Airport for DFW Customers (U.S.)
  • Bronze: Bring Award Delivery: Kitchen Creative Agency for BRING (Norway)
  • Runner-Up: Wyndham Rewards Umbrella 2015 Campaign: People Ideas & Culture for Wyndham Rewards (U.S.)
  • Runner-Up: Early Engagement: Ogilvy One Atlanta for IHG® Rewards Club loyalty program (U.S.)

Channel Categories

Best Use of Direct Mail 

  • Gold: Fuji Xerox: A Golden Opportunity: Republik New Zealand for Fuji Xerox New Zealand (Direct Mail)
  • Silver: Mercedes-Benz GLC launch: Clemenger BBDO Melbourne for Mercedes-Benz (Australia)
  • Bronze: LAST ONE TO THE FUTURE LOSES: BlackWing Creative for UNISYS (U.S.)
  • Runner-Up: Healing with Honor: WLA- Inc. for United Service Organizations- Inc. (USO) (U.S.)
  • Runner-Up: ROLLING OUT TO THE PROPERTY MARKET: Agentur am Flughafen AG (Switzerland)

Best Use of Display/DRTV/Video

  • Gold: Little Kitchen: Colenso BBDO for Foodstuffs- New World (Little Kitchen)
  • Silver: The Boys: Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group (Australia)
  • Bronze: Synoptik Street Test: Hjaltelin Stahl for Synoptik (Denmark)
  • Runner-Up: The Neighbor Campaign: NetBooster A/S for SEAS-NVE (Denmark)
  • Runner-Up: Amnesty International Unblocker: Colenso BBDO for Amnesty International (New Zealand)

Best Use of Email Marketing

  • Gold: Real-time Personalization of Emails: Kenscio Digital Marketing Pvt. Ltd. for Axis Securities Limited (India)
  • Silver: myCountdown: Building On Success And Going One Better: Affinity ID for Countdown (New Zealand)
  • Bronze: Chances: Epsilon/Slingshot/Speakeasy for American Home Shield (U.S.)
  • Runner-Up: World’s Greatest Realtor: Affinity ID Australia for Stockland Residential (Australia)
  • Runner-Up: IBM Bluemix Dynamic E-mail Nurture: Ogilvy New York for IBM (U.S.)

Best Use of Mobile

  • Gold: TASKS FOR TOYS: OgilvyOne Worldwide for Toys’R’Us (Singapore) Pte Limited (Singapore)
  • Silver: PEDIGREE Found: Colenso BBDO for MARS- PEDIGREE (New Zealand)
  • Bronze: See your future in 360º: OgilvyOne worldwide for The National Defence Recruitment (Denmark)
  • Runner-Up: Don’t App When You’re Hungry: Colenso BBDO for MARS- Snickers (New Zealand)
  • Runner-Up: Royal Canin Offers Factory: Russia Direct for Ruscan LLC/Royal Canin (Russia)

Best Use of Social Media 

  • Gold: The No Experiment: Hjaltelin Stahl for The Danish Cancer Society (Denmark)
  • Silver: #DarkTravelTale: OgilvyOne Worldwide- Mumbai for Reliance General Insurance (India)
  • Bronze: Orgasm Sound Library: Proximity Madrid for Bijoux Indiscret (Spain)
  • Runner-Up: Forgotten Words: Proximity Barcelona for Teide Digital (Spain)
  • Runner-Up: Flavor Face Off: Javelin Marketing Group for Talking Rain’s Sparkling Ice (U.S.)

Craft Categories

Art Direction

  • Gold: Orgasm Sound Library: Proximity Madrid for Bijoux Indiscret (Spain)
  • Silver: Forgotten Words: Proximity Barcelona for Teide Digital (Spain)
  • Bronze: Champions League Pub Signs: OgilvyOne London for BT Sport Commercial (U.K.)
  • Runner-Up: Unparalleled Journeys: Spark44 for Jaguar Land Rover North America (U.S.)

Best Use of Data and Analytics 

  • Gold: myCountdown: building on success and going one better: Affinity ID for Countdown (New Zealand)
  • Silver: DecisionIQ: Moxie for Verizon Wireless (U.S.)
  • Bronze: MILO Champions Band and App: OgilvyOne Worldwide Philippines for MILO (Philippines)
  • Runner-Up: Bing Your Business: Wunderman Bienalto for Bing (Australia)
  • Runner-Up: Nothing Can Be Perfect: W2O Group for Tejava (U.S.)

Copywriting

  • Gold: Fuji Xerox: Haus of Versant: Republik New Zealand for Fuji Xerox New Zealand (New Zealand)
  • Silver: Fuji Xerox: A Golden Opportunity: Republik New Zealand for Fuji Xerox New Zealand (New Zealand)
  • Bronze: Unparalleled Journeys: Spark44 for Jaguar Land Rover North America (U.S.)
  • Runner-Up: Forgotten Words: Proximity Barcelona for Teide Digital (Spain)
  • Runner-Up: No Brown M&Ms: Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc. (U.S.)

Special Categories

Best Customer-Centric Campaign 

  • Gold: Brewtroleum: Colenso BBDO for DB Breweries- DB Export (New Zealand)
  • Silver: Reduce Speed Dial: Colenso BBDO for Volkswagen New Zealand (New Zealand)
  • Bronze: EHmoji: OgilvyOne Toronto for Tim Hortons (Canada)

ECHO Best Integrated Campaign 

  • Gold: Anchor X-Ray Casts: Colenso BBDO for Fonterra Brands New Zealand- Anchor (New Zealand)
  • Silver: Brewtroleum: Colenso BBDO for DB Breweries- DB Export (New Zealand)
  • Bronze: The Last Word: Ogilvy & Mather- Hong Kong for WWF Hong Kong (Hong Kong)

ECHO Small Agency of the Year

  • Gold: World Password Day 2015: Big Monocle for Intel (U.S.)
  • Silver: Fuji Xerox: A Golden Opportunity: Republik New Zealand for Fuji Xerox New Zealand (New Zealand)
  • Bronze: HP epic 360: Collectively for Hewlett Packard (U.S.)