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91 years of data-inspired excellence.

 

Over the years the ECHO Awards team has relentlessly focused on seeking out and recognizing marketers from around the world who have dared to imagine a future rich with the opportunity of data, and who have explored its potential to advance their brands toward new frontiers. Each category is dedicated to an area of expertise critical to improving performance in today’s digital data-driven marketing ecosystem.

Sharp along their creative edge and powerful enough to deliver a clean, crisp, authentic brand experience that drives real results, ECHO Award winners have represented the world’s greatest data-driven storytellers, their amazing work, and the stunning performance they have achieved. Will you join them this year?
 

Why the ECHO Awards?

The ECHOs mean business.
The ECHOs celebrate measurable solutions to real problems that brands and marketers face every day around the world. We are focused on recognizing excellence in marketing through the combination of data, creative, and results, driving tangible business performance. An ECHO proves you are effective in your marketing.

Powered by the ANA.
ANA members are among the most powerful and influential marketers in the world. Enhance your reputation and raise your profile in front of these decision makers at more than 1,000 client-side marketer member companies. Winning case studies will be shared with our network through ANA.net resources and select winners will also be invited to share their insight and expertise at exclusive ANA events and be featured on ANA channels throughout the year.

A celebration of data-inspired excellence.
The ANA International ECHO Awards culminate in one great night where we honor the best data-inspired marketing in the world during the ANA Masters of Data and Technology Conference in Orlando, FL on February 22. Join us at the 2021 ECHO Awards Gala as we announce this year’s winners and celebrate our collective achievements.

"Now, more than ever, trust is fundamental to the future of the advertising community, and data instills trust. Modern marketers understand that data does not come at the expense of the creative product or add unnecessary complexity — there’s only upside. Data, strategy and creativity should be sharing center stage in awards shows, and ANA’s International ECHO Awards help fill that void in our industry."

Josh Blacksmith
Chairman, ANA ECHO Board of Governors
Senior Director, Global Consumer Relationships and Engagement at Kimberly-Clark

How will your work be judged?

Do you think you’ve created an award-winning marketing campaign? The ECHO Awards measure greatness in terms of impact on business — which lasts far beyond campaign run dates. The formula is simple. A jury of director/VP level or higher industry experts will score each entry in three criteria: strategy, creativity, and results.

2 rounds of rigorous judging.

Round 1: Up to 500 judges are hand-picked from more than 20 countries. Judges are allocated categories to review and are selected with great care to ensure an equitable balance of expertise and experience. Only the most competitive entries will continue to round 2.

Round 2: Up to 100 judges from around the world convene in New York to debate a shortlist of the best work. With tremendous rigor our judges review the work in each category and vote for the work that is most deserving of a gold, silver, or bronze ECHO—and meet the minimum standards to be awarded each of these levels. It is possible not every category will be awarded all three. The 2021 winners will be announced at the ECHO Award Gala during the ANA Masters of Data and Technology Conference.

Past judges include experts from:

Want to be considered for an ECHO jury?
Email echoawards@ana.net for details.

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