[Skip to Content]

92 years of data-inspired excellence.


The ANA International ECHO Awards launched in 1929 and relentlessly focused on seeking out and recognizing marketers from around the world who have dared to imagine a future rich with the opportunity of data, and who have explored its potential to advance their brands toward new frontiers. Each category is dedicated to an area of expertise critical to improving performance in today’s data-driven marketing ecosystem.

Sharp along their creative edge and powerful enough to deliver a clean, crisp, authentic brand experience that drives real results, ANA International ECHO Award winners have represented the world’s greatest data-driven storytellers, their amazing work, and the stunning performance they have achieved. Will you join them this year?

Commitment from the largest association of marketers on the planet.

ANA members represent more than 20,000 influential brands and the largest community of marketers in the world. As the industry leader, we help our members become more effective marketers, build stronger brands, and drive industry and societal change. Our CMO-endorsed Growth Agenda provides a 360-degree focus on all elements of the business enterprise. We also empower marketing teams to become high performers through our unmatched proprietary intellectual capital, including insights, events, and professional development programs.

The ANA Data and Analytics Practice Making today’s investments in digital and data technology more effective by upgrading core talent and capabilities and enabling new digital services that drive growth through an optimized brand/consumer information exchange built on trust and the responsible use of data and technology.  The ANA International ECHO Awards’ rich history of recognizing data-inspired greatness provides benchmarks for our industry and inspiration to explore new opportunities.


Call for Entries for the 2022 ECHO Awards will begin on July 19th, 2021
For questions, please email echoawards@ana.net.

How do you submit work into the 2022 Program?

You have put enough energy into creating great work, we want to make the entry process as easy as possible. 

The process is simple:

  • Please read the following rules and details before beginning the 2022 ANA International ECHO Awards entry process.

  • Ensure you have ANA login credential.  ANA login credentials are required for login in on the ECHOAwards.org website. Click here for more details.

  • Review Requirements for this year’s program. Click here for more details.

  • Download the Entry Form and review all required fields. Click here for the online entry form.

  • Enter your work via the Online Entry form.  For the best online experience while completing your entry, Google Chrome is recommended. 

  • Finalize and submit.  It is just that simple!

How will your work be judged?

Do you think you have created an award-winning marketing campaign? The ANA International ECHO Awards measure greatness in terms of impact on business — which lasts far beyond campaign run dates. The formula is simple. A jury of senior industry experts will score each entry viewed through the lens of data-inspired marketing in three criteria: strategycreativity, and results.

Three rounds of rigorous judging.

Round One: Up to 500 judges are hand-picked from around the world. Judges are allocated entries to review and are selected with great care to ensure an equitable balance of expertise and experience. Only the most competitive entries will continue to the Finalist Round.

Finalist Round: Up to 100 judges from around the world convene in local regions, New York, and via remote access to debate a shortlist of the best work. With tremendous rigor our judges review the work in each category and vote for the work that is most deserving of a gold, silver, or bronze ANA International ECHO—and meet the minimum standards to be awarded each of these levels. It is possible not every category will be awarded all three awards.

Diamond Jury: Limited number of industry experts are hand selected from around the world to convene in New York and via remote access to determine the prestigious winners of the Diamond ECHO and Gold Mailbox. With tremendous rigor our judges review the winning work from each category, convene in a working session to discuss each entry, and vote for the coveted Diamond ECHO and Gold Mailbox Award winners.

Past judges include experts from:

Would you like to be considered for or nominate a respect leader for the ANA International ECHO jury?
Please email the name, title, company, and email address of the interested party to echoawards@ana.net for consideration and next steps.