Congratulations to our 2020 ECHO Award winners!
2020 ECHO AWARD WINNERS (PDF) | WINNING CASE STUDIES (ANA MEMBERS-ONLY)
This year’s competition attracted over 400 entries from 22 different countries, and each region of the globe was represented with entries. There was a total of 89 winners in 31 categories who received gold, silver and bronze awards. More than 400 marketing executives representing 23 countries served as judges for the competition.
Diamond ECHO Award
HIV on the Agenda – Fundación Huésped and Wunderman BA
USPS Gold Mailbox Award
ADT Fire Safety VR Experience – ADT and Harte Hanks
Best Art Direction
Gold
We Make Brand System – We Make – Autism at Work and Atmosphere Proximity
Silver
U Own It – BECU and DNA
Bronze
Xmas Mode – SHACKLETON
Best B2B Campaign
Silver
The Brave Stories Christmas campaign – Barncancerfonden and Reaktion
Best Campaign for CSR/Social Good
Gold
Kupu – Spark and Colenso BBDO
Silver
My Special Aflac Duck – Aflac and Carol Cone ON PURPOSE
Maria´s Message – MoviStar and Wunderman BA
Bronze
Project #ShowUs – Dove and Publicis Sapient
Best Campaign Under $250,000
Gold
Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid
Silver
Columbia, The Official Soccer Team of Confusion. SNICKERS. – Master Foods – Snickers and Proximity
Puppo – Puppo and Colenso BBDO
Bronze
Free or Persecuted – Amnesty International and Ambition
Best Customer Acquisition Campaign
Silver
Have a Little Adventure – Tourism Central Coast and AFFINITY
Bronze
Joker Festival – Loterias y Apuestas del Estado and Proximity Madrid
Best Customer Engagement
Gold
Virgin Holidays Customer Journey – Virgin Holidays and Proximity London
Silver
Samsung Explore – Samsung and Publicis Sapient
Bronze
Bang & Olufsen Brand Experience – Bang & Olufsen and Publicis Sapient
Best Customer Loyalty Campaign
Gold
Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid
Silver
Virgin Holidays Customer Journey – Virgin Holidays and Proximity London
Bronze
Click courses 2018 – Entel Empresas and Global
Best Data-Inspired Insight
Gold
Free or Persecuted – Amnesty International and Ambition
Silver
Go Back To Africa – Black & Abroad, LLC and FCB/SIX
Bronze
On Time Forecast – Gasco and Global
4/20 High-Atus – Wingstop and Barkley
Best Innovative Product Development
Gold
Changing the Game – Microsoft and McCann New York
Silver
Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid
Best Integrated Campaign
Gold
SickKids VS – Crews – SickKids Foundation and Cossette
Silver
Project #ShowUs – Dove and Publicis Sapient
Wheeler Mission: Building for Change Campaign – Wheeler Mission and Brewer Direct
Bronze
Changing the Game – Microsoft and McCann New York
Best Use Of Branded Content
Gold
I’m Drinking it For You – DB Breweries and Colenso BBDO
Silver
The Training Song – Moviestar and 121 Tribal
Bronze
New Zealand’s Welcome – Tourism New Zealand and Tourism New Zealand In-House
Best Use of Copywriting
Gold
Economist World Cup – The Economist and Proximity London
Best Use of Creative Storytelling
Gold
Go Back To Africa – Black and Abroad LLC and FCB/SIX
Best Use of Data Driven Technology
Gold
Puppo – Puppo and Colenso BBDO
Silver
Theraflu Tracker – GSK and Wunderman BA/Wunderman Bogota/Wunderman MX
Bronze
Inner Nature – Weleda and The Shipyard
Best Use of Direct Mail
Silver
ADT Fire Safety VR Experience – ADT and Harte Hanks
Bronze
TV Licensing – Pulse Will You Be In? – TV Licensing and Proximity London
Best Use of Display
Gold
Economist World Cup – The Economist and Proximity London
Silver
Kids Not For Sale – Snapdeal and WATConsult
Best Use of Email
Silver
The Brave Stories Christmas campaign – Swedish Childhood Cancer Fund and Reaktion
Bronze
Emails That Fit Your Life – CIBC and FCB/Six
Virgin Holidays Customer Journey – Virgin Holidays and Proximity London
Best Use of Emerging Technologies
Gold
Kupu – Spark and Colenso BBDO
Silver
Go Back To Africa – Black & Abroad, LLC and FCB/SIX
Bronze
ADT Fire Safety VR Experience – ADT and Harte Hanks
Best Use of Experiential
Gold
#MakeYourChoice – McDonald’s (Hardcastle India) and DDB Mudra Group
Silver
The Sending Machine – Publicis Sapient
Bronze
Hack This Billboard – Dice and Barkley
Best Use of Mobile
Gold
Kupu – Spark and Colenso BBDO
Silver
Maria´s Message – MoviStar and Wunderman BA
Best Use of Search
Gold
Alexa, Play My Song – Amazon Echo India and Blink Digital India
Bronze
How Myntra gained 84 times greater ROI from SEO than Paid – Myntra Designs and INFIDIGIT Consultants Pvt. Ltd
Best Use of Social Media
Gold
SickKids VS – Crews – SickKids Foundation and Cossette
Silver
Go Back To Africa – Black and Abroad LLC and FCB/SIX
Bronze
Gringophobia – EF English Live and Jotacom
The Man Who Lost His Job Because He Had a “Map”. – Old Spice, Procter and Gamble and Proximity Colombia
Best Use of Video Content
Gold
Gringophobia – EF English Live and Jotacom
Silver
Romeo & Julio – UBER and SHACKLETON
Bronze
Catflix – Champion Cat and Global
Consumer Products
Gold
Columbia, The Official Soccer Team of Confusion. SNICKERS. – Master Foods – Snickers and Proximity Colombia
Silver
Changing the Game – Microsoft and McCann New York
Bronze
Lanzamiento Vanish Gold – Vanish and Geometry México
Consumer Services
Gold
Gringophobia – EF English Live and Jotacom
Spoilerland – Telecom and DON
Silver
ADT Fire Safety VR Experience – ADT and Harte Hanks
Bronze
Kotak General Insurance – #DriveLikeALady – Kotak General Insurance and Fulcro Consulting Pvt. Ltd.
Financial Services
Gold
811 #IndiaInvited – Kotak Mahindra Bank Ltd and Cartwheel Creative Consultancy Pvt. Ltd.
Silver
New national emergency number – 114 – DNB and TRY
Silver
TymeBank Launch Campaign – TymeBank South Africa and King James Group Cape Town
Bronze
U Own It – BECU and DNA
Health and Wellness
Gold
SickKids VS – Crews – SickKids Foundation and Cossette
Silver
Changing the Game – Microsoft and McCann New York
Bronze
Jr. Forecast – Kronans Apotek and Perfect Fools
One bite is all it takes – Pfizer Norway and TRY
Not-For-Profit
Gold
HIV on the Agenda – Fundación Huésped and Wunderman BA
Silver
Free or Persecuted – Amnesty International and Ambition
Bronze
Wheeler Mission: Building for Change Campaign – Wheeler Mission and Brewer Direct
Publishing, Entertainment, and Media
Silver
Economist World Cup – The Economist and Proximity London
Silver
TV Licensing – Pulse Will You Be In? – TV Licensing and Proximity London
Bronze
Planet or Plastic – Story that Stays – National Geographic and Isobar
Technology and Communications
Gold
Kupu – Spark and Colenso BBDO
Travel & Hospitality
Gold
Go Back To Africa – Black & Abroad, LLC and FCB/SIX
Silver
Halloween at Liseberg – Liseberg and Welcom
Bronze
Uber ZigZag – Uber and Shackleton
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