[Skip to Content]

Congratulations to our 2020 ECHO Award winners!

2020 ECHO AWARD WINNERS (PDF) | WINNING CASE STUDIES (ANA MEMBERS-ONLY)

This year’s competition attracted over 400 entries from 22 different countries, and each region of the globe was represented with entries. There was a total of 89 winners in 31 categories who received gold, silver and bronze awards.  More than 400 marketing executives representing 23 countries served as judges for the competition.

Diamond ECHO Award

HIV on the Agenda – Fundación Huésped and Wunderman BA


USPS Gold Mailbox Award

ADT Fire Safety VR Experience – ADT and Harte Hanks


Best Art Direction

Gold

We Make Brand System – We Make – Autism at Work and Atmosphere Proximity

Silver

U Own It – BECU and DNA

Bronze

Xmas Mode – SHACKLETON


Best B2B Campaign

Silver

The Brave Stories Christmas campaign – Barncancerfonden and Reaktion


Best Campaign for CSR/Social Good

Gold

Kupu – Spark and Colenso BBDO

Silver

My Special Aflac Duck – Aflac and Carol Cone ON PURPOSE

Maria´s Message – MoviStar and Wunderman BA

Bronze

Project #ShowUs – Dove and Publicis Sapient


Best Campaign Under $250,000

Gold

Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid

Silver

Columbia, The Official Soccer Team of Confusion. SNICKERS. – Master Foods – Snickers and Proximity

Puppo – Puppo and Colenso BBDO

Bronze

Free or Persecuted – Amnesty International and Ambition


Best Customer Acquisition Campaign

Silver

Have a Little Adventure – Tourism Central Coast and AFFINITY

Bronze

Joker Festival – Loterias y Apuestas del Estado and Proximity Madrid


Best Customer Engagement

Gold

Virgin Holidays Customer Journey – Virgin Holidays and Proximity London

Silver

Samsung Explore – Samsung and Publicis Sapient

Bronze

Bang & Olufsen Brand Experience – Bang & Olufsen and Publicis Sapient


Best Customer Loyalty Campaign

Gold

Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid

Silver

Virgin Holidays Customer Journey – Virgin Holidays and Proximity London

Bronze

Click courses 2018 – Entel Empresas and Global


Best Data-Inspired Insight

Gold

Free or Persecuted – Amnesty International and Ambition

Silver

Go Back To Africa – Black & Abroad, LLC and FCB/SIX

Bronze

On Time Forecast – Gasco and Global

4/20 High-Atus – Wingstop and Barkley


Best Innovative Product Development

Gold

Changing the Game – Microsoft and McCann New York

Silver

Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid


Best Integrated Campaign

Gold

SickKids VS – Crews – SickKids Foundation and Cossette

Silver

Project #ShowUs – Dove and Publicis Sapient

Wheeler Mission: Building for Change Campaign – Wheeler Mission and Brewer Direct

Bronze

Changing the Game – Microsoft and McCann New York


Best Use Of Branded Content

Gold

I’m Drinking it For You – DB Breweries and Colenso BBDO

Silver

The Training Song – Moviestar and 121 Tribal

Bronze

New Zealand’s Welcome – Tourism New Zealand and Tourism New Zealand In-House


Best Use of Copywriting

Gold

Economist World Cup – The Economist and Proximity London


Best Use of Creative Storytelling

Gold

Go Back To Africa – Black and Abroad LLC and FCB/SIX


Best Use of Data Driven Technology

Gold

Puppo – Puppo and Colenso BBDO

Silver

Theraflu Tracker – GSK and Wunderman BA/Wunderman Bogota/Wunderman MX

Bronze

Inner Nature – Weleda and The Shipyard


Best Use of Direct Mail

Silver

ADT Fire Safety VR Experience – ADT and Harte Hanks

Bronze

TV Licensing – Pulse Will You Be In? – TV Licensing and Proximity London


Best Use of Display

Gold

Economist World Cup – The Economist and Proximity London

Silver

Kids Not For Sale – Snapdeal and WATConsult


Best Use of Email

Silver

The Brave Stories Christmas campaign – Swedish Childhood Cancer Fund and Reaktion

Bronze

Emails That Fit Your Life – CIBC and FCB/Six

Virgin Holidays Customer Journey – Virgin Holidays and Proximity London


Best Use of Emerging Technologies

Gold

Kupu – Spark and Colenso BBDO

Silver

Go Back To Africa – Black & Abroad, LLC and FCB/SIX

Bronze

ADT Fire Safety VR Experience – ADT and Harte Hanks


Best Use of Experiential

Gold

#MakeYourChoice – McDonald’s (Hardcastle India) and DDB Mudra Group

Silver

The Sending Machine – Publicis Sapient

Bronze

Hack This Billboard – Dice and Barkley


Best Use of Mobile

Gold

Kupu – Spark and Colenso BBDO

Silver

Maria´s Message – MoviStar and Wunderman BA


Best Use of Search

Gold

Alexa, Play My Song – Amazon Echo India and Blink Digital India

Bronze

How Myntra gained 84 times greater ROI from SEO than Paid – Myntra Designs and INFIDIGIT Consultants Pvt. Ltd


Best Use of Social Media

Gold

SickKids VS – Crews – SickKids Foundation and Cossette

Silver

Go Back To Africa – Black and Abroad LLC and FCB/SIX

Bronze

Gringophobia – EF English Live and Jotacom

The Man Who Lost His Job Because He Had a “Map”. – Old Spice, Procter and Gamble and Proximity Colombia


Best Use of Video Content

Gold

Gringophobia – EF English Live and Jotacom

Silver

Romeo & Julio – UBER and SHACKLETON

Bronze

Catflix – Champion Cat and Global


Consumer Products

Gold

Columbia, The Official Soccer Team of Confusion. SNICKERS. – Master Foods – Snickers and Proximity Colombia

Silver

Changing the Game – Microsoft and McCann New York

Bronze

Lanzamiento Vanish Gold – Vanish and Geometry México


Consumer Services

Gold

Gringophobia – EF English Live and Jotacom

Spoilerland – Telecom and DON

Silver

ADT Fire Safety VR Experience – ADT and Harte Hanks

Bronze

Kotak General Insurance – #DriveLikeALady – Kotak General Insurance and Fulcro Consulting Pvt. Ltd.


Financial Services

Gold

811 #IndiaInvited – Kotak Mahindra Bank Ltd and Cartwheel Creative Consultancy Pvt. Ltd.

Silver

New national emergency number – 114 – DNB and TRY

Silver

TymeBank Launch Campaign – TymeBank South Africa and King James Group Cape Town

Bronze

U Own It – BECU and DNA


Health and Wellness

Gold

SickKids VS – Crews – SickKids Foundation and Cossette

Silver

Changing the Game – Microsoft and McCann New York

Bronze

Jr. Forecast – Kronans Apotek and Perfect Fools

One bite is all it takes – Pfizer Norway and TRY


Not-For-Profit

Gold

HIV on the Agenda – Fundación Huésped and Wunderman BA

Silver

Free or Persecuted – Amnesty International and Ambition

Bronze

Wheeler Mission: Building for Change Campaign – Wheeler Mission and Brewer Direct


Publishing, Entertainment, and Media

Silver

Economist World Cup – The Economist and Proximity London

Silver

TV Licensing – Pulse Will You Be In? – TV Licensing and Proximity London

Bronze

Planet or Plastic – Story that Stays – National Geographic and Isobar


Technology and Communications

Gold

Kupu – Spark and Colenso BBDO


Travel & Hospitality

Gold

Go Back To Africa – Black & Abroad, LLC and FCB/SIX

Silver

Halloween at Liseberg – Liseberg and Welcom

Bronze

Uber ZigZag – Uber and Shackleton

Final deadline extended to November 2!

» START A NEW ENTRY «

DOWNLOAD THE ENTRY KIT

 

Share