Read more about this case and other ANA International ECHO Awards winning campaigns here.
More campaign details for entry REACHING THE FULL POTENTIAL – IN HAIR CARE AND IN BUSINESS:
Brand Name: Harklinikken
ANA International ECHO Awards Category: SPECIAL > CUSTOMER ACQUISITION CAMPAIGN
Engagement Tactics:
- Website/Microsite (incl. Landing Pages)
- Social Media/Tagging
Industry Sector: Other
Campaign Budget: $500K – $999K
Market Profile: Consumer Only
Campaign Website (if provided): https://www.harklinikken.com/pages/hair-assessment
Entry Summary: THE CLIENT SUMS IT UP PERTECTLY
“It’s been an amazing journey – turning an analogue business digital. We can fulfil the business potential, help more women enhance quality of life and unleash their hair’s greatest potential. Interest in our unique products is huge and we can now meet demands digitally – without compromising brand position and customer experience. Initial financial results have exceeded expectations and the sales curve is steep.
Malte Holm, SVP Global Strategy
REACHING THE FULL POTENTIAL – IN HAIR CARE AND IN BUSINESS
Category
SPECIAL > CUSTOMER ACQUISITION CAMPAIGN
Description
Client Company Name: Harklinikken
Agency Name: Nordlid
Country in Market:
- United States
Sector: Other
Entry Summary:
THE CLIENT SUMS IT UP PERTECTLY
“It’s been an amazing journey – turning an analogue business digital. We can fulfil the business potential, help more women enhance quality of life and unleash their hair’s greatest potential. Interest in our unique products is huge and we can now meet demands digitally – without compromising brand position and customer experience. Initial financial results have exceeded expectations and the sales curve is steep.
Malte Holm, SVP Global Strategy
ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.
Client Credits: Harklinikken
Malte Holm
SVP Global Strategy & EMEA Lead :: Harklinikken :: mh@harklinikken.com
Malte
Holm
SVP Global Strategy & EMEA Lead
Harklinikken
mh@harklinikken.com
Katrine Leisby Hammerlund
Head of Global Marketing :: Harklinikken :: klh@harklinikken.com
Katrine
Leisby Hammerlund
Head of Global Marketing
Harklinikken
klh@harklinikken.com
Agency Credits: Nordlid
Lasse Nygaard
CEO :: Nordlid :: lnc@nordlid.com
Lasse
Nygaard
CEO
Nordlid
lnc@nordlid.com
Maria Rosenbaek
Senior Project Manager :: Nordlid :: mar@nordlid.com
Maria
Rosenbaek
Senior Project Manager
Nordlid
mar@nordlid.com
David Erle Harder
Customer Success Manager :: Nordlid :: deh@nordlid.com
David
Erle Harder
Customer Success Manager
Nordlid
deh@nordlid.com
Thomas Worm
CRM Consultant :: Nordlid :: tkw@nordlid.com
Thomas
Worm
CRM Consultant
Nordlid
tkw@nordlid.com
Helle Windahl
Senior Creative Strategist :: Nordlid :: hew@nordlid.com
Helle
Windahl
Senior Creative Strategist
Nordlid
hew@nordlid.com
Giorgia Maccioni
Campaign Specialist :: Nordlid :: gma@nordlid.com
Giorgia
Maccioni
Campaign Specialist
Nordlid
gma@nordlid.com
Thomas Birk Christoffersen
Art Director :: Nordlid :: tbc@nordlid.com
Thomas
Birk Christoffersen
Art Director
Nordlid
tbc@nordlid.com
Other Contributors:
Winner Status
- Gold Winner